Enterprise Software - Tunisia

Tunisia

The Enterprise Software market in Tunisia is expected to generate a revenue of US$63.84m in 2024.
Among the various software categories, Customer Relationship Management Software is projected to have the highest market volume, reaching US$18.98m in 2024.
The market is anticipated to grow at an annual rate of 6.04% (CAGR 2024-2029), resulting in a market volume of US$85.61m by 2029.
The average Spend per Employee in the Enterprise Software market is estimated to be US$14.67 in 2024.
In terms of global comparison, United States is expected to generate the highest revenue, reaching US$150.50bn in 2024.
Tunisia's Enterprise Software market is experiencing a surge in demand as local businesses prioritize digital transformation and automation to stay competitive in the global market.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

For more information on the displayed data, use the info button right next to the boxes

Market

Region

Region comparison

Currency

Analyst Opinion

The Enterprise Software market in Tunisia has been experiencing a steady growth in recent years.

Customer preferences: Tunisia's business environment has been rapidly evolving in recent years, with a growing interest in enterprise software solutions. Tunisian businesses are increasingly adopting enterprise software solutions to improve efficiency, streamline operations, and reduce costs. The demand for enterprise software solutions is being driven by a number of factors, including the need to improve customer service, optimize supply chain management, and enhance collaboration and communication within organizations.

Trends in the market: One of the key trends in the Tunisian enterprise software market is the increasing adoption of cloud-based solutions. Cloud-based enterprise software solutions offer a number of benefits over traditional on-premise solutions, including lower costs, greater flexibility, and improved scalability. In addition, cloud-based solutions are often easier to deploy and maintain, making them an attractive option for small and medium-sized businesses (SMBs) in Tunisia.Another trend in the Tunisian enterprise software market is the growing popularity of mobile enterprise applications. With the increasing use of mobile devices in the workplace, businesses are looking for enterprise software solutions that can be accessed from anywhere, at any time. Mobile enterprise applications allow employees to access critical business information and collaborate with colleagues from their smartphones or tablets, improving productivity and efficiency.

Local special circumstances: Tunisia is a small but rapidly growing market for enterprise software solutions. The country's economy is heavily reliant on the services sector, which accounts for more than half of GDP. As a result, there is a growing demand for enterprise software solutions that can help service-based businesses improve their operations and better serve their customers.

Underlying macroeconomic factors: Tunisia's economy has been growing at a steady pace in recent years, with GDP expanding by an average of 2.5% per year between 2016 and 2019. The country's economic growth is being driven by a number of factors, including a growing services sector, a stable political environment, and a relatively low cost of labor. In addition, Tunisia has a well-educated workforce, with a large pool of skilled IT professionals who can help drive the adoption of enterprise software solutions.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.