Software - Switzerland

Switzerland

In 2024, the projected revenue in the Software market in Switzerland is expected to reach US$8.35bn.
The market is largely dominated by Enterprise Software , which is projected to have a market volume of US$3.46bn in the same year.
Looking ahead, it is anticipated that the revenue will experience an annual growth rate of 3.80% between 2024 and 2029, resulting in a market volume of US$10.06bn by 2029.
When compared globally, United States is forecasted to generate the highest revenue of US$363.40bn in 2024.
Switzerland's software market is thriving due to its highly skilled workforce and strong focus on innovation.

Key regions: United States, Canada, Germany, China, Japan

Definition:

In general, software is defined as a set of instructions written as programming code to execute specific tasks on a computing device. The Software market covers a wide range of software products and solutions that are publicly sold by various companies. Most software solutions in this market are designed for professional use, but some can also be suitable for personal use. They can also range from basic productivity tools such as word processors and spreadsheets to complex software solutions such as project management tools, graphic design software, and enterprise resource planning software.

Products in the Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The market contains four markets that are based on the functionality of the software:

Productivity Software refers to application software that supports activities such as producing documents, spreadsheets, drawings, and presentations. This market includes Administrative Software, Collaboration Software, Office Software, Creative Software, and Construction and Design Software.
Enterprise Software refers to all software that supports essential large-scale business activities such as enterprise resource management, customer management, and supply chain activities. This market includes Enterprise Resource Planning Software, Customer Relationship Management Software, Business Intelligence Software, Supply Chain Management Software, Content Management Software, and Other Enterprise Software.
Application Development Software refers to software and tools that help the overall application development process.
System Infrastructure Software refers to software that provides the base framework for operating and managing organizational processes and services on hardware devices.

Additional Information:

The Software market comprises revenue and revenue change as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Adobe, SAP, Oracle, and Salesforce.

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Analyst Opinion

Switzerland, known for its chocolate, cheese, and watches, is also a hub for the technology industry. The Software market in Switzerland has been growing steadily over the years, with several factors contributing to its development.

Customer preferences: Swiss customers tend to favor high-quality software that is reliable, secure, and user-friendly. They are willing to pay a premium price for software that meets these requirements. Additionally, there is a growing demand for software that is compatible with mobile devices, as more people are using smartphones and tablets for work and personal use.

Trends in the market: One of the major trends in the Swiss software market is the rise of cloud computing. Many businesses are moving away from traditional software models and adopting cloud-based solutions that offer greater flexibility and scalability. This trend is expected to continue as more companies realize the benefits of cloud computing.Another trend in the market is the increasing use of artificial intelligence (AI) and machine learning (ML) in software development. Swiss companies are investing heavily in these technologies to improve the functionality and efficiency of their software products. This trend is expected to continue as AI and ML become more advanced and accessible.

Local special circumstances: Switzerland has a highly skilled workforce and a strong tradition of innovation, which has helped to fuel the growth of the software industry. Additionally, the country has a stable political and economic environment, which makes it an attractive location for foreign investors.

Underlying macroeconomic factors: Switzerland has a strong economy with a high standard of living, which has helped to create a favorable environment for the software industry. Additionally, the country has a well-developed infrastructure, including a reliable telecommunications network and high-speed internet connectivity, which makes it easier for software companies to operate.In conclusion, the Software market in Switzerland is growing steadily, driven by customer preferences for high-quality, reliable, and user-friendly software, as well as the increasing use of cloud computing and AI/ML technologies. The country's highly skilled workforce, tradition of innovation, stable political and economic environment, and well-developed infrastructure have also contributed to the growth of the industry.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises, except for the Enterprise Software segment, in which consumer (B2C) spending is not considered. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, level of digitization, GDP sector composition, and observed level of software piracy. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.