Creative Software - Switzerland | Statista Market Forecast

In Switzerland, the revenue in the Creative Software market is forecasted to reach US$113.30m in 2024.
It is expected to experience a compound annual growth rate (CAGR 2024-2029) of 1.39%, leading to a market volume of US$121.40m by 2029.
When compared globally, United States is projected to generate the highest revenue in the market, reaching US$4.93bn in 2024.
Switzerland's thriving creative software market is driven by a highly skilled workforce and a strong emphasis on innovation and design.

Definition:

The Creative Software market covers software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing and are used for content creation, design, and media production.

Products in the Creative Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Creative Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G).

Key players in this market include Adobe and Corel.

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Sound & video recording software, such as OBS Studio, Camtasia, and Riverside
Image & video editing software, such as Adobe Premiere Pro, DaVinci Resolve, and Final Cut Pro

Free-of-charge software, such as Airtable, Anaplan, and BlackLine
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Swiss market is known for its high standards of quality and precision, and the Creative Software market is no exception.

Customer preferences: Swiss customers value software that is reliable, easy to use, and provides a high level of functionality. They are willing to pay a premium for software that meets these criteria and are generally not as price-sensitive as customers in other markets. Additionally, Swiss customers tend to prefer locally developed software, as they trust the quality and reliability of Swiss-made products.

Trends in the market: The Creative Software market in Switzerland is growing steadily, driven by the increasing demand for digital content creation and editing tools. The rise of social media and the need for businesses to create engaging content has led to a surge in demand for software that can help users create professional-quality images, videos, and graphics. Additionally, the COVID-19 pandemic has accelerated the shift towards remote work and online collaboration, further boosting demand for Creative Software that can facilitate these activities.

Local special circumstances: Switzerland is home to a thriving creative industry, with many world-renowned designers, artists, and photographers based in the country. This has created a strong demand for Creative Software that meets the unique needs of Swiss creatives. Additionally, the country's multilingual population has led to a demand for software that can support multiple languages, including French, German, and Italian.

Underlying macroeconomic factors: Switzerland has a strong economy and a highly skilled workforce, which has helped to drive growth in the Creative Software market. The country's stable political environment and reputation for quality and reliability have also made it an attractive location for software developers and other technology companies. Additionally, Switzerland has a high standard of living, which has led to a strong demand for high-quality software products.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Imagine a world without the apps you use daily, the games you enjoy, or the websites you rely on. Software development is the invisible hand behind this digital magic, transforming ideas into the tools that shape our lives. Software development is the process of creating, designing, deploying, and supporting software. It includes all the computer activities between the software's conception and final manifestation.

These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.