Public Cloud - Switzerland

Switzerland

Revenue in the Public Cloud market is projected to reach US$10,460.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$5,382.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.12%, resulting in a market volume of US$25,090.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$2,049.00 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Switzerland is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Switzerland are shifting towards the adoption of Public Cloud services due to several reasons. Firstly, businesses in Switzerland are increasingly recognizing the benefits of scalability and flexibility offered by Public Cloud solutions. With the ability to easily scale up or down resources based on their needs, organizations can optimize their operations and reduce costs. Additionally, the Public Cloud allows for remote access to data and applications, enabling greater mobility and collaboration among employees. This is particularly important in a country like Switzerland, where many companies have multiple offices across different regions. Trends in the Public Cloud market in Switzerland are also contributing to its growth. One major trend is the increasing demand for hybrid cloud solutions, which combine the benefits of both Public and Private Clouds. This allows organizations to have greater control over their sensitive data while leveraging the scalability and cost-efficiency of the Public Cloud for less critical workloads. Another trend is the rise of multi-cloud strategies, where companies use multiple Public Cloud providers to avoid vendor lock-in and benefit from the unique offerings of different providers. Local special circumstances in Switzerland further support the development of the Public Cloud market. Switzerland is known for its strong data privacy regulations and security standards. As a result, businesses in Switzerland have a preference for cloud providers that offer robust data protection measures and comply with local regulations. This has led to the emergence of local and regional Public Cloud providers that cater specifically to the Swiss market, addressing the unique needs and requirements of Swiss businesses. Underlying macroeconomic factors also play a role in the growth of the Public Cloud market in Switzerland. The country has a highly developed and technologically advanced economy, with a strong focus on innovation and digitalization. As businesses in Switzerland strive to stay competitive in the global market, the adoption of cloud technologies becomes essential. Furthermore, the COVID-19 pandemic has accelerated the digital transformation efforts of many companies, leading to an increased demand for cloud services to support remote work and online collaboration. In conclusion, the Public Cloud market in Switzerland is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards the adoption of Public Cloud services, the emergence of hybrid and multi-cloud strategies, the focus on data privacy and security, and the need for digital transformation are all driving the growth of the Public Cloud market in Switzerland.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.