Public Cloud - Switzerland

Switzerland

In Switzerland, revenue in the Public Cloud market is projected to reach US$10.46bn in 2024.
Software as a Service dominates the market in Switzerland with a projected market volume of US$5.29bn in 2024.
Revenue in Switzerland is expected to show an annual growth rate (CAGR 2024-2029) of 19.12%, resulting in a market volume of US$25.09bn by 2029.
In global comparison, most revenue will be generated the United States (US$388.50bn in 2024).
Switzerland's public cloud market is increasingly adopting hybrid solutions, driven by strong demand for data privacy and compliance with stringent regulations.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Switzerland is experiencing significant growth, driven by the increasing adoption of digital technologies, rising awareness about the benefits of online services, and the convenience offered by various cloud services. The market is expected to continue its considerable growth rate, fueled by the demand for Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. Factors such as technological advancements, cost-effectiveness, and scalability are contributing to this growth.

Customer preferences: As digitalization continues to reshape the business landscape in Switzerland, consumers are increasingly turning to public cloud solutions to streamline their operations and enhance their agility. This trend is driven by the need for flexibility and scalability, as well as the desire to reduce on-premise infrastructure costs. With the rise of remote work and virtual collaboration, the public cloud market is expected to witness significant growth in the coming years. Additionally, the demand for cloud-based data storage and analytics solutions is on the rise, as organizations seek to leverage big data for decision-making and innovation.

Trends in the market: In Switzerland, the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, as companies seek to balance cost savings with data security. This trend is expected to continue as more businesses adopt a hybrid cloud approach, leveraging the benefits of both public and private clouds. Additionally, there is a growing emphasis on data sovereignty, with companies prioritizing Swiss-based cloud providers to comply with strict data protection laws. This trajectory presents opportunities for industry stakeholders, such as cloud service providers, to offer specialized services tailored to the needs of Swiss businesses. However, it also poses challenges for international cloud providers looking to enter the Swiss market, as they may face barriers to compliance and data transfer regulations. Overall, the current trend towards hybrid cloud adoption and data sovereignty highlights the importance of understanding the unique market dynamics in Switzerland for businesses looking to tap into the country's growing Public Cloud Market.

Local special circumstances: In Switzerland, the Public Cloud Market is thriving due to the country's strong data privacy laws and high level of tech-savvy consumers. The local culture values data protection and security, making it a favorable market for cloud services. Additionally, the country's strategic location and stable political environment make it a preferred location for data centers, attracting international players. The Swiss government also provides support for digital transformation, investing in initiatives such as Smart City projects. These factors contribute to the growth of the Public Cloud Market in Switzerland, setting it apart from other markets.

Underlying macroeconomic factors: The Public Cloud Market in Switzerland is heavily influenced by macroeconomic factors such as the overall economic health of the country and global economic trends. Switzerland has a strong and stable economy, with a high GDP per capita and a low unemployment rate. This favorable economic climate has created a strong demand for public cloud services in the country, as businesses seek to optimize their operations and reduce costs. Additionally, Switzerland has a favorable regulatory environment for the adoption of public cloud services, with government initiatives promoting digital transformation and investment in cloud infrastructure. This has further fueled the growth of the public cloud market in the country. Furthermore, the increasing digitalization of businesses and the growing trend towards remote work due to the COVID-19 pandemic have also contributed to the increasing demand for public cloud services in Switzerland. As such, the future of the public cloud market in Switzerland looks promising, with continued economic stability and government support driving market growth.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.