Enterprise Software - Switzerland

Switzerland

Revenue in the Enterprise Software market is projected to reach US$3.46bn in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$1.01bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.88%, resulting in a market volume of US$4.39bn by 2029.
The average Spend per Employee in the Enterprise Software market is projected to reach US$676.80 in 2024.
In global comparison, most revenue will be generated in the United States (US$150.50bn in 2024).

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Market

Region

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Currency

Analyst Opinion

Switzerland, a country known for its banking sector and chocolate, has a thriving Enterprise Software market that is constantly evolving.

Customer preferences: Swiss customers prefer enterprise software solutions that are easy to use, secure, and can be customized to their specific needs. They also demand software that can integrate with other systems seamlessly. Swiss companies are willing to pay a premium for software that meets their high standards.

Trends in the market: The Swiss Enterprise Software market is experiencing a shift towards cloud-based solutions. This trend is driven by the need for more flexible and scalable software that can be accessed from anywhere. The demand for software as a service (SaaS) is also increasing as it offers a more cost-effective solution for businesses. Another trend in the market is the rise of artificial intelligence (AI) and machine learning (ML) solutions. Swiss companies are investing in AI and ML to improve their business processes and gain a competitive edge.

Local special circumstances: Switzerland has a highly skilled workforce that is proficient in technology. The country also has a strong focus on research and development, which has led to the creation of innovative software solutions. Additionally, Switzerland has a favorable business environment with low taxes and a stable political climate, making it an attractive location for software companies to establish themselves.

Underlying macroeconomic factors: The Swiss economy is stable and has a high GDP per capita, which means that Swiss companies have the financial resources to invest in enterprise software solutions. The country also has a strong focus on innovation and technology, which has created a demand for software solutions that can improve business processes and increase efficiency. Finally, Switzerland's location in the heart of Europe makes it an ideal location for companies to access the wider European market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.