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Key regions: Japan, Germany, China, Australia, Netherlands
The demand for productivity software in Saudi Arabia has been steadily increasing in recent years.
Customer preferences: Saudi Arabia has a large and growing young population that is increasingly tech-savvy. This demographic prefers software that is easy to use and accessible on multiple devices. Additionally, many businesses in the country are adopting digital transformation strategies, which require the use of productivity software to streamline operations.
Trends in the market: The productivity software market in Saudi Arabia is dominated by global players such as Microsoft, Google, and Oracle. However, there has been a recent trend towards the adoption of locally developed software, which is tailored to the specific needs of the Saudi market. This trend is driven by the government's push towards localization and the desire of businesses to support local companies.
Local special circumstances: Saudi Arabia has a unique business culture that places a strong emphasis on personal relationships and face-to-face interactions. This has led to the development of productivity software that is specifically designed to facilitate communication and collaboration between team members. Additionally, the country has strict data privacy laws, which has led to the development of software that is compliant with these regulations.
Underlying macroeconomic factors: Saudi Arabia is undergoing a period of economic diversification, with a focus on developing the technology sector. This has led to increased investment in the industry, which has helped to drive the growth of the productivity software market. Additionally, the country has a large and growing population, which provides a large potential customer base for software companies.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)