Contact
![Contact Meredith Alda](https://cdn.statcdn.com/contactPerson/3646.jpg)
Mon - Fri, 9am - 6pm (EST)
![Contact Yolanda Mega](https://cdn.statcdn.com/contactPerson/3195.jpg)
Mon - Fri, 9am - 5pm (SGT)
![Contact Kisara Mizuno](https://cdn.statcdn.com/contactPerson/2661.jpg)
Mon - Fri, 10:00am - 6:00pm (JST)
![Contact Lodovica Biagi](https://cdn.statcdn.com/contactPerson/863.jpg)
Mon - Fri, 9:30am - 5pm (GMT)
![Contact Carolina Dulin](https://cdn.statcdn.com/contactPerson/3012.jpg)
Mon - Fri, 9am - 6pm (EST)
Key regions: Japan, Germany, China, Australia, Netherlands
Productivity software has become increasingly popular in Poland in recent years, with a growing number of individuals and businesses seeking to streamline their workflow and improve their efficiency.
Customer preferences: Polish consumers have shown a strong preference for cloud-based productivity software, which allows for easy collaboration and access from multiple devices. Additionally, there is a growing demand for software that integrates with other tools and platforms, such as project management software and communication tools.
Trends in the market: One of the biggest trends in the productivity software market in Poland is the rise of home office and remote work. As more companies adopt flexible work arrangements, the need for tools that enable collaboration and productivity from a distance has increased. Another trend is the growing popularity of mobile productivity apps, as more people rely on smartphones and tablets as their primary computing devices.
Local special circumstances: Poland has a large and growing startup scene, which has created a strong demand for productivity software that is affordable and easy to use. Additionally, the country's strong engineering and tech talent pool has led to the development of a number of innovative software solutions.
Underlying macroeconomic factors: Poland's strong economic growth in recent years has created a favorable environment for the productivity software market. Additionally, the country's membership in the European Union has made it easier for companies to do business across borders. However, the market is also becoming increasingly competitive, as more companies enter the space and seek to capture a share of the growing demand for productivity software.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)