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Key regions: France, United Kingdom, Australia, Canada, South Korea
Poland, known for its thriving IT industry, has seen a significant boom in its Enterprise Software market in recent years.
Customer preferences: Polish customers are increasingly looking for software solutions that can increase productivity and efficiency while reducing costs. They prefer software that is user-friendly, scalable, and customizable to their specific business needs. Cloud-based solutions are becoming increasingly popular as they offer flexibility, accessibility, and cost-effectiveness.
Trends in the market: The Enterprise Software market in Poland is witnessing a shift towards cloud-based solutions. This trend is driven by the increasing demand for flexibility, scalability, and cost-effectiveness. Companies are also adopting software solutions that offer automation, artificial intelligence, and machine learning capabilities to streamline their operations and improve decision-making.Another trend is the rising popularity of mobile applications. Polish businesses are increasingly adopting mobile-first strategies to cater to the growing number of consumers who prefer to use mobile devices for their daily activities. This trend is driving the development of mobile-based Enterprise Software solutions that offer seamless integration with desktop applications.
Local special circumstances: Poland's IT industry is one of the fastest-growing sectors in the country, with a highly skilled workforce and a favorable business environment. The country has a large pool of talented developers and engineers who are driving innovation in the Enterprise Software market. Additionally, Poland's strategic location at the crossroads of Europe makes it an attractive destination for businesses looking to expand their operations in the region.
Underlying macroeconomic factors: Poland's strong economic growth and stable political environment have contributed to the growth of the Enterprise Software market. The country's GDP has been consistently growing over the past few years, and its unemployment rate is one of the lowest in the European Union. This has created a favorable business environment for software companies looking to invest in the country. Furthermore, Poland's membership in the EU has opened up new opportunities for businesses to expand their operations and access new markets.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)