Content Management Software - Poland

The projected revenue for the Content Management Software market in Poland is expected to reach US$77.25m in 2025.
It is anticipated that the market will experience a Compound Annual Growth Rate (CAGR 2025-2029) of 4.22%, leading to a market volume of US$91.14m by 2029.
Additionally, the average Spend per Employee in the Content Management Software market is projected to reach US$4.12 in 2025.
When compared globally, United States is expected to generate the highest revenue in the market, with US$12.46bn in 2025.
Poland's thriving software market has seen an increasing demand for Content Management Software, with local companies opting for user-friendly and customizable solutions to enhance their digital content management capabilities.

Definition:

The Content Management Software market covers a wide range of software applications that support organizations in managing their digital content such as documents, images, and videos. The software provides tools to create, store, organize, retrieve, and publish digital content, and it can help organizations streamline their content creation and publishing processes, improve their content quality, and increase their efficiency.

Products in the Content Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Content Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include OpenText, Box, Microsoft, and Adobe.

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Document management, such as Google Drive, PandaDoc, and Dropbox Business
Records management, such as FileHole, OneDrive, and Contentverse
Authoring & capturing tools, such as OBS Studio, Snagit, and Loom
Digital rights management, such as Bynder, Vitrium Systems, and PallyCon

Web content management, such as WordPress, HubSpot CMS Hub, and Webflow
Digital asset management, such as Adobe Experience Manager Assets, MediaValet, and Bynder
Administrative software, such as ADP, Gusto, Workday, and SAP
Office software, such as Microsoft, Google, and Zoho
Collaboration software, such as Google, Slack, and Zoom

Software: market data & analysis

The demand for Content Management Software (CMS) in Poland has been on the rise in recent years, driven by several factors such as the growth of e-commerce, the increasing need for digitalization, and the rise of online content creation.

Customer preferences: Polish customers are increasingly looking for CMS solutions that are easy to use, customizable, and cost-effective. They prefer solutions that offer a wide range of features such as content creation, publishing, and analytics. Additionally, customers are seeking CMS solutions that integrate with other tools such as CRM software, social media platforms, and e-commerce platforms.

Trends in the market: One of the major trends in the CMS market in Poland is the increasing adoption of cloud-based solutions. This is due to the growing need for remote work and the need for businesses to access their CMS from anywhere. Another trend is the rise of open-source CMS solutions, which offer businesses more flexibility and cost-effectiveness.

Local special circumstances: Poland has a large number of small and medium-sized businesses (SMBs) that are increasingly adopting CMS solutions. These businesses are looking for solutions that are affordable, easy to use, and provide them with the necessary tools to create and manage their online content. Additionally, the government has been investing in digitalization initiatives, which has led to an increase in demand for CMS solutions.

Underlying macroeconomic factors: Poland has a growing economy, which has led to an increase in the number of businesses in the country. This has created a need for businesses to have an online presence, which has driven the demand for CMS solutions. Additionally, the country has a large pool of skilled IT professionals, which has led to the development of innovative CMS solutions. The government's investment in digitalization initiatives has also contributed to the growth of the CMS market in Poland.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Imagine a world without the apps you use daily, the games you enjoy, or the websites you rely on. Software development is the invisible hand behind this digital magic, transforming ideas into the tools that shape our lives. Software development is the process of creating, designing, deploying, and supporting software. It includes all the computer activities between the software's conception and final manifestation.

These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.

Content Management Software - Poland

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