Productivity Software - D-A-CH

D-A-CH

Revenue in the Productivity Software market is projected to reach US$4.67bn in 2024.
Office Software dominates the market with a projected market volume of US$1.73bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 1.77%, resulting in a market volume of US$5.01bn by 2028.
In global comparison, most revenue will be generated in the United States (US$40,000.00m in 2024).

Key regions: South Korea, Netherlands, United States, Canada, United Kingdom

Definition:

The Productivity Software market covers software applications that are designed to support individuals and organizations in increasing their efficiency and effectiveness in carrying out their tasks. This market includes applications ranging from common office software to complex creative software applications that are used for both personal and business purposes.

Products in the Productivity Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Productivity Software market contains five markets that are based on the functionality of the software:

Administrative Software refers to software applications that are used to manage various administrative tasks and processes within an organization.
Collaboration Software refers to software applications that are used to facilitate communication and collaboration among teams and individuals within an organization.
Office Software refers to software applications that are used for productivity and work-related tasks in an office environment.
Creative Software refers to software applications designed to support tasks such as graphic design, video editing, 3D modeling, music composition, and photo editing.
Construction and Design Software refers to software applications in the areas such as Computer-Aided Design (CAD), Manufacturing (CAM), and Product Lifecycle Management (PLM).

Additional Information:

The Productivity Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include Microsoft, Zoom, Adobe, SAP, and Dassault Systems.

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Market

Region

Region comparison

Currency

Analyst Opinion

The market for productivity software in D-A-CH, comprising Germany, Austria, and Switzerland, has been experiencing steady growth in recent years.

Customer preferences: One of the key drivers of this growth is the increasing demand for cloud-based productivity software solutions. Customers in the region are increasingly looking for software that can be accessed from anywhere, at any time, and on any device. Another important factor is the growing interest in integrated solutions that combine productivity software with other business applications such as customer relationship management (CRM) and enterprise resource planning (ERP) software.

Trends in the market: In Germany, there has been a strong trend towards the adoption of open-source productivity software, particularly in the public sector. This is largely due to the cost savings associated with open-source software, as well as the desire to reduce dependence on proprietary software vendors. In Austria, the market for productivity software has been driven by the increasing popularity of mobile devices, particularly among small and medium-sized enterprises (SMEs). This has led to a growing demand for productivity software that can be accessed from smartphones and tablets. In Switzerland, the market for productivity software has been characterized by a focus on innovation and the development of cutting-edge solutions. This has led to the emergence of a number of startups and smaller software vendors in the region.

Local special circumstances: One of the key challenges facing the productivity software market in D-A-CH is the highly competitive nature of the market. There are a large number of software vendors operating in the region, ranging from multinational corporations to small startups. This has led to intense price competition and a focus on differentiation through features and functionality. Another challenge is the regulatory environment, which can vary significantly between the three countries. This can make it difficult for software vendors to develop products that meet the needs of customers in all three markets.

Underlying macroeconomic factors: The growth of the productivity software market in D-A-CH is closely tied to the overall economic performance of the region. In recent years, the region has experienced steady economic growth, driven by factors such as low unemployment, high levels of innovation, and a strong focus on exports. This has led to increased investment in technology and software, including productivity software. Another important factor is the growing importance of digitalization in the region. Governments and businesses are increasingly recognizing the need to embrace digital technologies in order to remain competitive in a global marketplace. This has led to a growing demand for productivity software that can help businesses streamline their operations and improve their efficiency.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.