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eCommerce Software - D-A-CH

D-A-CH
  • The eCommerce Software market in the D-A-CH region is forecasted to generate a revenue of US$490.00m in 2024.
  • This market segment is expected to exhibit a compound annual growth rate (CAGR 2024-2029) of 2.37%, resulting in a market volume of US$550.90m by 2029.
  • In terms of average Spend per Employee, the projected figure for the eCommerce Software market in 2024 is US$8.82.
  • In a global comparison, United States is anticipated to generate the highest revenue in this market segment, with a projected amount of US$4.36bn in 2024.
  • In Germany, there is a growing trend in the eCommerce software market towards mobile-first platforms, reflecting the country's high smartphone penetration rate.

Definition:

The eCommerce Software market covers a wide range of software applications that support organizations in managing their online sales channels. These solutions typically include features for managing product catalogs, automation of shopping carts, order management, inventory management, and handling order fulfillment.

Products in the eCommerce Software market are most commonly available in the forms of cloud-based software and subscription services.

Additional Information:

The eCommerce Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Shopify, Salesforce, SAP, and Adobe.

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In-Scope

  • eCommerce software, such as BigCommerce, Shopify, WooCommerce, Salesforce Commerce Cloud, and Volusion
  • Product management, such as Jira Software (Atlassian) and CollabNet VersionOne
  • User accounts management, such as Microsoft, Okta, and OneLogin
  • Order management, such as SAP Order Management, Microsoft Dynamics 365 Commerce, and NetSuite Order Management

Out-Of-Scope

  • Administrative Software, such as ADP, Gusto, Workday, and SAP
  • Office Software, such as Microsoft, Google, and Zoho
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Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

    Most recent update: Jul 2024

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The eCommerce Software market in D-A-CH has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

    Customer preferences:
    Customers in D-A-CH are increasingly turning to online shopping due to the convenience and ease of access it provides. This has led to a growing demand for eCommerce Software that can provide a seamless online shopping experience. Additionally, customers in the region are becoming more focused on sustainability and ethical practices, which has led to an increased demand for eCommerce Software that can support these values.

    Trends in the market:
    One of the key trends in the eCommerce Software market in D-A-CH is the rise of mobile commerce. With the increasing use of smartphones and tablets, customers are increasingly turning to mobile devices to shop online. As a result, eCommerce Software providers are focusing on developing mobile-friendly platforms that can provide a seamless shopping experience across all devices. Another trend in the market is the growing importance of data analytics. eCommerce Software providers are increasingly using data analytics to gain insights into customer behavior and preferences, which can help them tailor their offerings to better meet customer needs.

    Local special circumstances:
    One of the key local special circumstances impacting the eCommerce Software market in D-A-CH is the high level of competition in the region. This has led to a focus on innovation and differentiation among eCommerce Software providers, as they seek to stand out in a crowded market. Additionally, the region's strict data protection laws have led to a focus on privacy and security among eCommerce Software providers.

    Underlying macroeconomic factors:
    The growth of the eCommerce Software market in D-A-CH is also being driven by underlying macroeconomic factors, such as the region's strong economy and high levels of internet penetration. Additionally, the COVID-19 pandemic has accelerated the shift towards online shopping, as customers have been forced to stay at home and avoid physical stores. This has led to a surge in demand for eCommerce Software that can provide a seamless online shopping experience.

    Global Comparison

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Sep 2024

    Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

    Methodology

    Data coverage:

    The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

    Modeling approach / Market size:

    The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

    Forecasts:

    We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

    Additional notes:

    The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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