Public Cloud - D-A-CH

D-A-CH

Revenue in the Public Cloud market is projected to reach US$45.74bn in 2024.
Software as a Service dominates the market with a projected market volume of US$23.90bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.95%, resulting in a market volume of US$104.40bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$823.00 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in D-A-CH, consisting of Germany, Austria, and Switzerland, is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to this expansion. Customer preferences in the D-A-CH region are driving the growth of the Public Cloud market. Businesses in this region are increasingly recognizing the benefits of cloud computing, such as scalability, cost efficiency, and flexibility. As a result, there is a growing demand for Public Cloud services across various industries, including manufacturing, finance, healthcare, and retail. Trends in the market further support the growth of the Public Cloud market in D-A-CH. One key trend is the adoption of hybrid cloud solutions, where businesses combine Public Cloud services with private infrastructure. This allows companies to leverage the benefits of both environments, while maintaining control over sensitive data and applications. Another trend is the increasing use of Artificial Intelligence (AI) and Machine Learning (ML) in Public Cloud services, enabling businesses to gain insights from large amounts of data and automate processes. Local special circumstances also play a role in the development of the Public Cloud market in D-A-CH. Germany, Austria, and Switzerland have stringent data protection regulations and privacy laws. This has led to the establishment of local data centers and the development of cloud services that comply with these regulations. Additionally, the D-A-CH region has a strong focus on security and reliability, which has driven the demand for Public Cloud providers that can meet these requirements. Underlying macroeconomic factors are also contributing to the growth of the Public Cloud market in D-A-CH. The region has a strong and stable economy, with a high level of digitalization across industries. This provides a solid foundation for the adoption of cloud computing. Furthermore, the COVID-19 pandemic has accelerated the digital transformation of businesses, as remote work and online collaboration became essential. This has increased the demand for Public Cloud services to support remote operations and enable digital innovation. In conclusion, the Public Cloud market in D-A-CH is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Businesses in the region are increasingly recognizing the benefits of cloud computing, and there is a growing demand for Public Cloud services. The adoption of hybrid cloud solutions, the use of AI and ML, and the focus on data protection and security are all driving this growth. The strong and stable economy, along with the accelerated digital transformation caused by the pandemic, further contribute to the expansion of the Public Cloud market in D-A-CH.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.