Public Cloud - D-A-CH

D-A-CH

Revenue in the Public Cloud market within the D-A-CH region is projected to reach US$45.74bn in 2024.
Software as a Service is anticipated to dominate this market with a projected market volume of US$23.29bn in 2024.
The revenue in D-A-CH is expected to exhibit an annual growth rate (CAGR 2024-2029) of 17.95%, leading to a market volume of US$104.40bn by 2029.
In a global comparison, the majority of revenue will be generated the United States, which is expected to reach US$388.50bn in 2024.
In the D-A-CH region, the Public Cloud market is experiencing a significant shift towards hybrid solutions, driven by increasing data sovereignty concerns among enterprises.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud Market in D-A-CH is expected to see significant growth, driven by factors such as increasing demand for digital solutions, growing awareness of cloud services, and the convenience they offer. The market's average growth rate may be influenced by factors such as competition, evolving technologies, and the increasing adoption of cloud services in various industries.

Customer preferences: As the adoption of public cloud solutions continues to grow in the D-A-CH region, there is a noticeable trend towards a more data-driven approach to decision-making. This is driven by a shift in consumer preferences towards real-time insights and personalized experiences. Additionally, the increasing use of artificial intelligence and machine learning in public cloud services is enabling businesses to better understand and cater to their customers' needs. This is particularly evident in industries such as retail and finance, where data-driven strategies are proving to be a key competitive advantage.

Trends in the market: In the D-A-CH region, the Public Cloud Market is experiencing a surge in demand for multi-cloud strategies, with companies opting for a combination of public and private cloud solutions. This trend is driven by the need for greater flexibility, scalability, and cost-effectiveness in managing data and applications. As a result, cloud service providers are focusing on expanding their offerings to include hybrid and multi-cloud solutions. This shift towards a multi-cloud approach is expected to continue, as organizations seek to optimize their IT infrastructure and remain competitive in the market. This trend has significant implications for industry stakeholders, including cloud service providers, as they will need to adapt their services to meet the growing demand for multi-cloud solutions in the D-A-CH region. Additionally, this trend also presents opportunities for companies specializing in cloud management and integration services, as businesses look for ways to effectively manage their multi-cloud environments. Overall, the trajectory of this trend indicates a strong potential for growth in the D-A-CH public cloud market, making it a key area of focus for industry players.

Local special circumstances: In Germany, the Public Cloud Market is thriving due to the country's strong data privacy laws and regulations, which have led to a high level of trust in cloud services. Additionally, the country's strong manufacturing and automotive industries have created a demand for cloud-based solutions that optimize supply chain processes. In Switzerland, the market is driven by the country's reputation for security and stability, making it a popular location for data centers. The Swiss government's support for digital transformation has also contributed to the growth of the Public Cloud Market.

Underlying macroeconomic factors: The Public Cloud Market market in D-A-CH is greatly impacted by macroeconomic factors such as technological advancements, government policies, and overall economic stability. As the region continues to experience rapid digital transformation, businesses and organizations are increasingly adopting cloud-based solutions to stay competitive. In addition, the strong investment in digital infrastructure and supportive regulatory environment in D-A-CH has created a conducive environment for the growth of the Public Cloud Market. Furthermore, the increasing demand for cost-effective and scalable solutions, coupled with the rising trend of remote work, has also contributed to the growth of the market in the region. However, economic uncertainties and fluctuations in the global market can also have an impact on the adoption of public cloud services in D-A-CH.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.