Customer Relationship Management Software - United Arab Emirates

The projected revenue in the Customer Relationship Management Software market in the United Arab Emirates is expected to reach US$242.70m in 2024.
It is anticipated that the revenue will exhibit an annual growth rate (CAGR 2024-2029) of 10.70%, resulting in a market volume of US$403.40m by 2029.
Moreover, the average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$34.99 in 2024.
When compared globally, United States is anticipated to generate the highest revenue, amounting to US$45.11bn in 2024.
The United Arab Emirates is experiencing a growing demand for customized CRM software solutions to cater to its diverse and expanding customer base.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in United Arab Emirates has been growing steadily over the past few years.

Customer preferences: The UAE is a highly diverse country, with a large expat population and a strong focus on business. As such, companies in the UAE are looking for CRM software that can cater to their diverse customer base and help them manage their business operations more efficiently. Additionally, with the rise of e-commerce and online shopping, customers are increasingly looking for a seamless and personalized shopping experience, which can be facilitated by CRM software.

Trends in the market: One of the key trends in the CRM software market in the UAE is the increasing adoption of cloud-based solutions. Cloud-based CRM software offers several advantages over traditional on-premise solutions, including lower costs, greater scalability, and easier access to data. Another trend in the market is the integration of artificial intelligence (AI) and machine learning (ML) into CRM software. AI and ML can help companies analyze customer data more effectively and provide personalized recommendations to customers.

Local special circumstances: The UAE is a highly competitive market, with many companies vying for the attention of customers. As such, companies need to differentiate themselves by offering unique and personalized experiences to customers. Additionally, the UAE has a strong focus on customer service, and companies that can provide excellent customer service are more likely to succeed in the market.

Underlying macroeconomic factors: The UAE has a strong and diversified economy, with a focus on industries such as oil and gas, tourism, and finance. As such, companies in the UAE have access to a large pool of customers and resources. Additionally, the UAE has a highly skilled and educated workforce, which can help companies develop and implement CRM software more effectively. Finally, the UAE has a strong focus on innovation and technology, which has helped to drive the growth of the CRM software market in the country.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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