Definition:
The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.
Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.
Additional Information:
The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).
Key players in this market include Salesforce, SAP, Adobe, and Oracle.
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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Apr 2025
Source: Statista Market Insights
Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.
Most recent update: Jul 2024
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Apr 2025
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Market Insights
The Customer Relationship Management Software market in Lithuania has seen a steady growth in recent years.
Customer preferences: Lithuanian customers are increasingly demanding CRM software that is user-friendly and customizable to their specific needs. They also prioritize software that offers multi-channel communication, including email, phone, and social media, to ensure that they can easily communicate with their customers.
Trends in the market: One of the major trends in the Lithuanian CRM market is the shift towards cloud-based solutions. This trend has been driven by the need for more flexible and scalable solutions, as well as the desire to reduce IT costs. Another trend is the increasing adoption of mobile CRM solutions, which allows for greater flexibility and mobility in customer management.
Local special circumstances: The Lithuanian market is characterized by a high level of competition, with many local and international players vying for market share. Additionally, the market is relatively small, which means that companies need to be able to adapt quickly to changes in customer preferences and market trends. Finally, the Lithuanian market is heavily influenced by global trends, particularly those in Europe.
Underlying macroeconomic factors: The Lithuanian economy has been growing steadily in recent years, which has led to increased investment in technology and software. Additionally, the country has a highly educated and tech-savvy workforce, which has helped to drive innovation and growth in the CRM market. Finally, Lithuania's location in Northern Europe has made it an attractive location for both local and international companies looking to expand their operations in the region.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Apr 2025
Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Jan 2025
Source: Statista Market Insights
These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.
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