Customer Relationship Management Software - Japan

The projected revenue for the Customer Relationship Management Software market in Japan is estimated to reach ¥US$3.17bn in 2024.
It is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 7.70%, resulting in a market volume of ¥US$4.60bn by 2029.
Moreover, the average Spend per Employee in the Customer Relationship Management Software market is projected to reach ¥US$45.85 in 2024.
When compared globally, United States is expected to generate the highest revenue, amounting to US$45.11bn in 2024.
In Japan, there is a growing demand for Customer Relationship Management software as businesses aim to enhance customer satisfaction and loyalty.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The demand for Customer Relationship Management (CRM) software in Japan has been on the rise in recent years.

Customer preferences: Japanese customers have high expectations of customer service and expect personalized experiences. CRM software allows companies to track customer interactions and preferences, enabling them to provide tailored services. Additionally, the increasing use of social media platforms in Japan has led to the need for companies to manage their online presence and engage with customers in real-time, which can be facilitated by CRM software.

Trends in the market: One trend in the Japanese CRM software market is the adoption of cloud-based solutions. This allows companies to access their data remotely, making it easier to manage customer interactions from anywhere. Another trend is the integration of artificial intelligence (AI) and machine learning (ML) into CRM software. This enables companies to analyze customer data and make predictions about future behavior, allowing them to provide more personalized services.

Local special circumstances: The Japanese business culture places a strong emphasis on building long-term relationships with customers. This means that companies are willing to invest in CRM software to maintain these relationships and provide high-quality service. Additionally, the use of mobile devices is prevalent in Japan, with many customers preferring to communicate with companies through messaging apps. CRM software can help companies manage these interactions and respond quickly to customer inquiries.

Underlying macroeconomic factors: Japan has a large and mature economy, with a high level of technological development. This provides a favorable environment for the adoption of CRM software. Additionally, Japan is experiencing a demographic shift, with an aging population and declining birth rates. This has led to a shrinking workforce and increased competition for customers. CRM software can help companies to manage their customer base more efficiently and provide better service, which is crucial in this competitive environment.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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