Customer Relationship Management Software - G7

In 2024, the projected revenue in the Customer Relationship Management Software market is estimated to reach a staggering US$62.61bn.
This market segment is expected to exhibit a steady annual growth rate of 9.25% between 2024 and 2029, resulting in a market volume of US$97.42bn by 2029.
Moreover, the average Spend per Employee in this market is projected to reach US$155.50 in 2024.
When it comes to global comparison, United States, a member of the G7 countries, is anticipated to generate the highest revenue in the Customer Relationship Management Software market, amounting to US$45.11bn in 2024.
In the United States, the current trend in the Customer Relationship Management Software market is the adoption of AI-powered solutions to enhance customer engagement and drive sales growth.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The market for Customer Relationship Management (CRM) software in G7 countries has been growing steadily in recent years, driven by a number of factors including increasing adoption of cloud-based solutions, rising demand for personalized customer experiences, and the need for businesses to stay competitive in an increasingly digital landscape.

Customer preferences: Customers in G7 countries are increasingly demanding personalized experiences from the businesses they interact with, and CRM software can help companies meet these expectations by providing a more complete view of each customer's needs and preferences. Additionally, many customers are now using multiple channels to interact with businesses, including social media, email, and chat, and CRM software can help companies manage these interactions more effectively.

Trends in the market: One trend that is driving the CRM software market in G7 countries is the increasing adoption of cloud-based solutions. Cloud-based CRM software offers a number of advantages over traditional on-premises solutions, including lower costs, greater flexibility, and easier scalability. As a result, many businesses are now choosing cloud-based CRM solutions over traditional on-premises software.Another trend that is driving the CRM software market in G7 countries is the increasing use of artificial intelligence (AI) and machine learning (ML) technologies to improve customer experiences. These technologies can help companies analyze customer data more effectively, identify patterns and trends, and make more informed decisions about how to engage with customers.

Local special circumstances: While there are some similarities in the CRM software market across G7 countries, there are also some key differences. For example, in the United States, there is a strong focus on sales automation and lead management, while in Japan, there is a greater emphasis on customer service and support. Additionally, in some European countries, there are strict data protection regulations that can impact how companies collect, store, and use customer data.

Underlying macroeconomic factors: The growth of the CRM software market in G7 countries is also being driven by a number of macroeconomic factors, including the increasing importance of digital technologies in business, the growing need for businesses to stay competitive in an increasingly globalized economy, and the rise of the service sector as a key driver of economic growth. Additionally, the COVID-19 pandemic has accelerated the adoption of digital technologies in many industries, including the CRM software market, as businesses look for ways to stay connected with customers in a remote work environment.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.