Customer Relationship Management Software - Czechia

In Czechia, the revenue in the Customer Relationship Management Software market is projected to reach US$223.50m in 2024.
The market is expected to show an annual growth rate (CAGR 2024-2029) of 9.26%, resulting in a market volume of US$348.00m by 2029.
Furthermore, the average Spend per Employee in the Customer Relationship Management Software market is projected to reach US$41.60 in 2024.
In a global comparison, United States is expected to generate the most revenue, with US$45.11bn in 2024.
Czechia's growing tech ecosystem and skilled workforce are driving the adoption of advanced CRM software solutions in the country.

Definition:

The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.

Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include Salesforce, SAP, Adobe, and Oracle.

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Sales applications, such as Zendesk Sell, LinkedIn Sales Navigator, and HubSpot Sales
Marketing applications, such as Keap, ActiveCampaign, and Constant Contact
Contact center applications, such as CloudTalk, Google Cloud Contact Center AI, and Talkdesk
Customer service applications, such as Zendesk, Freshdesk, and Salesforce

CRM analytics, such as Tableau, Microsoft Power BI, and SAS Customer Intelligence
Custom applications, such as Sphinx Solutions, CHI Software, and Intellectsoft

The Customer Relationship Management Software market in Czechia has been steadily growing over the past few years, with an increasing number of businesses adopting these software solutions to better manage their customer interactions and improve overall efficiency.

Customer preferences: Czech businesses have shown a strong preference for CRM software that is easy to use and integrates well with other business applications. They also place a high value on data security and privacy, which has led to an increased demand for on-premise solutions rather than cloud-based options.

Trends in the market: One of the major trends in the Czech CRM software market is the growing adoption of mobile solutions. As more employees work remotely or on-the-go, businesses are looking for software that can be accessed from anywhere and on any device. Another trend is the integration of artificial intelligence and machine learning capabilities into CRM software, which can help businesses automate routine tasks and gain deeper insights into customer behavior.

Local special circumstances: The Czech Republic has a strong and growing technology sector, with a number of startups and established companies developing innovative CRM solutions. Additionally, the country's central location in Europe makes it an attractive location for businesses looking to expand into other markets.

Underlying macroeconomic factors: The Czech economy has been growing steadily in recent years, with low unemployment and a strong focus on innovation and technology. This has created a favorable business environment for companies in the CRM software market, as businesses look for ways to streamline operations and improve customer satisfaction in a competitive marketplace. Additionally, the Czech Republic's membership in the European Union has helped to facilitate cross-border business transactions and expand the potential customer base for CRM software providers.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.