Public Cloud

Czechia

Highlights

Revenue in the Public Cloud market is projected to reach US$1.60bn in 2024.
Software as a Service dominates the market with a projected market volume of US$612.40m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.86%, resulting in a market volume of US$3.81bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in Czechia is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, rising awareness of cloud services, and the convenience offered by online platforms. The market is growing at a considerable rate due to the increasing demand for Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service. Factors such as cost-effectiveness, scalability, and flexibility are also contributing to this growth.

Customer preferences: As the digital landscape continues to evolve in Czechia, consumers are increasingly turning to public cloud services for their data storage and computing needs. This can be attributed to the growing demand for remote work and collaboration tools, as well as the need for cost-effective and scalable solutions. Furthermore, the rise of e-commerce and online services has also led to a greater reliance on public cloud services for data processing and customer engagement.

Trends in the market: In Czechia, the Public Cloud Market is experiencing a rise in demand for hybrid cloud solutions, as businesses look to optimize costs and increase agility. Additionally, there is a growing trend of using cloud-based AI and machine learning tools to enhance data analysis and decision-making processes. These trends are expected to continue in the coming years, with the increasing adoption of digital transformation strategies in various industries. This presents opportunities for cloud service providers to offer innovative solutions and for businesses to improve their operations and competitiveness. However, there may also be challenges for stakeholders, such as data security concerns and the need for skilled professionals to manage these advanced technologies. Overall, the trajectory of these trends suggests a promising future for the Public Cloud Market in Czechia, with potential implications for the growth and development of the country's digital economy.

Local special circumstances: In Czechia, the Public Cloud Market is experiencing growth due to the country's strong tech infrastructure and increasing adoption of digital transformation initiatives by businesses. The government's support for cloud adoption and data protection laws have also contributed to the market's expansion. Additionally, the country's central location in Europe and its skilled workforce have made it a popular destination for multinational companies looking to establish their presence in the region. These factors have played a significant role in shaping the unique dynamics of the Public Cloud Market in Czechia.

Underlying macroeconomic factors: The Public Cloud Market in Czechia is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. This market is heavily influenced by the overall economic stability of the country, as well as its policies and regulations regarding technology and business. Countries with strong economic growth and favorable regulatory environments are experiencing faster market growth, while those with challenges in these areas may see slower growth. Additionally, the increasing adoption of cloud technology globally and the expansion of the digital economy are driving the demand for public cloud services in Czechia.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.