Definition:
The Customer Relationship Management Software market covers software applications that support organizations in managing their interactions with customers, clients, and prospects. These applications help organizations during the entire life cycle of a customer including sales, marketing, customer services, and contact center to improve their customer engagement, increase customer loyalty, and grow their business.
Products in the Customer Relationship Management Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.
Additional Information:
The Customer Relationship Management Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).
Key players in this market include Salesforce, SAP, Adobe, and Oracle.
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Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.
Most recent update: Jul 2024
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Market Insights
The adoption of Customer Relationship Management (CRM) software in Africa has been on the rise in recent years, with more businesses recognizing the importance of managing customer relationships to drive growth and profitability.
Customer preferences: African customers are becoming increasingly sophisticated and demanding, expecting personalized experiences and interactions with businesses. CRM software provides businesses with the tools to understand their customers better and tailor their offerings to meet their needs. This is particularly important in a market where customer loyalty is hard to come by, and businesses must work hard to retain customers and stand out from their competitors.
Trends in the market: In South Africa, the largest CRM market in Africa, there has been a significant shift towards cloud-based CRM solutions, as businesses seek to reduce costs and improve accessibility. This trend is expected to continue, with more businesses adopting cloud-based solutions in the coming years.In Nigeria, the second-largest CRM market in Africa, there has been a growing demand for mobile CRM solutions, as more businesses look to manage their customer relationships on-the-go. This trend is being driven by the widespread adoption of mobile devices across the country, with more Nigerians accessing the internet via their smartphones than any other device.
Local special circumstances: In many African countries, there are significant challenges to the adoption of CRM software, including limited internet connectivity, low levels of digital literacy, and a lack of infrastructure. However, these challenges are gradually being overcome, as more businesses invest in technology and governments work to improve connectivity and digital literacy.
Underlying macroeconomic factors: The African continent is experiencing rapid economic growth, with many countries seeing GDP growth rates of over 5% per annum. This growth is being driven by a young and growing population, increasing urbanization, and a growing middle class. These factors are creating new opportunities for businesses across the continent, and CRM software is playing an increasingly important role in helping businesses to capitalize on these opportunities.In conclusion, the adoption of CRM software in Africa is a trend that is set to continue, driven by the growing demand for personalized customer experiences, the shift towards cloud-based solutions, and the increasing use of mobile devices. While there are challenges to the adoption of CRM software in Africa, these are being overcome as businesses invest in technology and governments work to improve connectivity and digital literacy.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Sep 2024
Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights
These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.