Public Cloud - Africa

Africa

Revenue in the Public Cloud market is projected to reach US$10.12bn in 2024.
Platform as a Service dominates the market with a projected market volume of US$3.14bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.26%, resulting in a market volume of US$25.46bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$19.62 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Africa is experiencing significant growth and development, driven by various factors such as increasing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in Africa are shifting towards the adoption of Public Cloud services due to several reasons. Firstly, businesses are recognizing the benefits of scalability and flexibility offered by the Public Cloud, allowing them to easily adjust their IT infrastructure according to their needs. Secondly, the cost-effectiveness of Public Cloud services is appealing to organizations in Africa, as it eliminates the need for upfront investments in hardware and software. Additionally, the Public Cloud provides access to the latest technologies and innovations, empowering businesses to stay competitive in the digital era. Trends in the Public Cloud market in Africa are also contributing to its development. One notable trend is the increasing adoption of Software-as-a-Service (SaaS) solutions. Businesses are embracing SaaS applications for their convenience, ease of use, and cost-effectiveness. Another trend is the growing demand for cloud-based data storage and backup solutions. As data volumes continue to rise, organizations in Africa are seeking reliable and secure cloud storage options to ensure the protection and accessibility of their data. Local special circumstances in Africa further influence the development of the Public Cloud market. One such circumstance is the limited IT infrastructure in many African countries. Traditional on-premises IT infrastructure can be costly and challenging to maintain in these regions, making the Public Cloud an attractive alternative. Additionally, the increasing availability of high-speed internet connectivity in Africa has made it more feasible for businesses to leverage cloud services. Underlying macroeconomic factors are also driving the growth of the Public Cloud market in Africa. The continent is experiencing rapid urbanization and a growing middle class, leading to increased economic activity and business expansion. As businesses expand, the need for scalable and cost-effective IT solutions becomes more critical, making the Public Cloud an attractive option. Furthermore, the digital transformation initiatives undertaken by governments and organizations in Africa are fueling the adoption of cloud services as a means to modernize and enhance their operations. In conclusion, the Public Cloud market in Africa is witnessing significant growth and development due to customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. As businesses in Africa recognize the benefits of scalability, cost-effectiveness, and access to the latest technologies offered by the Public Cloud, the market is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.