Enterprise Software - Croatia

Croatia

Highlights

The revenue in the Enterprise Software market of Croatia is projected to reach US$130.60m in 2024.
Customer Relationship Management Software dominates the market with a projected market volume of US$38.14m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 5.94%, resulting in a market volume of US$174.20m by 2029.
The average Spend per Employee in the Enterprise Software market is projected to reach US$75.51 in 2024.
In global comparison, most revenue will be generated United States (US$150.50bn in 2024).
Croatia's enterprise software market is experiencing a surge in demand as companies prioritize digital transformation to improve operational efficiency and stay competitive in the global market.

Key regions:

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Enterprise Software market in Croatia has been experiencing steady growth over the past few years.

Customer preferences: Croatian businesses have been increasingly adopting enterprise software solutions to improve their operations and increase efficiency. The demand for enterprise software solutions has been driven by the need for better data management, automation of business processes, and enhanced collaboration among employees. Croatian businesses are also looking for enterprise software solutions that are easy to use, scalable, and customizable to meet their specific needs.

Trends in the market: One of the major trends in the enterprise software market in Croatia is the adoption of cloud-based solutions. This trend has been driven by the need for businesses to reduce costs and improve flexibility. Cloud-based enterprise software solutions offer businesses the ability to access their data and applications from anywhere, at any time, and on any device. Another trend in the market is the increasing use of artificial intelligence (AI) and machine learning (ML) in enterprise software solutions. Croatian businesses are leveraging these technologies to automate routine tasks, improve decision-making, and enhance customer experiences.

Local special circumstances: Croatia has a relatively small market size, which has resulted in the dominance of a few local players in the enterprise software market. This has made it challenging for international vendors to penetrate the market. Additionally, the lack of a strong startup ecosystem has limited the number of innovative enterprise software solutions developed locally.

Underlying macroeconomic factors: Croatia's economy has been growing steadily over the past few years, which has led to increased investment in technology. The government has also been supportive of the technology sector, providing tax incentives and funding for startups. However, the country still faces challenges such as high levels of bureaucracy, corruption, and a lack of skilled labor. These factors can make it difficult for businesses to operate and innovate in the market.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.