Market Insights Technology Software Enterprise Software

Business Intelligence Software - Malaysia

Malaysia

Revenue in the Business Intelligence Software market is projected to reach US$102.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.28%, resulting in a market volume of US$145.10m by 2029.
The average Spend per Employee in the Business Intelligence Software market is projected to reach US$5.63 in 2024.
In global comparison, most revenue will be generated in the United States (US$13,960.00m in 2024).

Key regions: United States, France, Germany, South Korea, Canada

Market

Region

Region comparison

Currency

Analyst Opinion

The demand for Business Intelligence Software in Malaysia has been steadily increasing over the years with more companies adopting data-driven decision making.

Customer preferences: Malaysian companies are looking for BI software that can provide real-time data analysis and visualization, allowing them to make informed decisions quickly. They also prefer software that is user-friendly and can be easily integrated with their existing systems.

Trends in the market: One of the major trends in the BI software market in Malaysia is the adoption of cloud-based solutions. This is due to the increasing need for remote access and collaboration, especially in light of the COVID-19 pandemic. Another trend is the integration of artificial intelligence and machine learning capabilities into BI software, enabling companies to gain deeper insights into their data.

Local special circumstances: The Malaysian government has been actively promoting the adoption of digital technologies, including BI software, as part of its Digital Economy Blueprint. This has led to increased investment in the technology sector and a growing tech startup ecosystem. Additionally, Malaysia's strategic location and strong ties with neighboring countries make it an attractive market for multinational companies looking to expand their operations in the region.

Underlying macroeconomic factors: Malaysia's economy has been steadily growing over the past few years, with a focus on technology and innovation as key drivers of growth. The government's push for digital transformation has also created a favorable environment for the BI software market to thrive. However, the country still faces challenges such as a shortage of skilled workers and low levels of digital literacy among some segments of the population.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.