Public Cloud - Malaysia

Malaysia

Revenue in the Public Cloud market is projected to reach US$1,967.00m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$628.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.52%, resulting in a market volume of US$5,002.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$108.50 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Malaysia is experiencing significant growth and development, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In Malaysia, customers are increasingly adopting Public Cloud services due to several reasons. Firstly, the scalability and flexibility offered by Public Cloud solutions allow businesses to easily adjust their computing resources based on their needs, without the need for significant upfront investments. This is particularly appealing to small and medium-sized enterprises (SMEs) that may have limited IT budgets. Secondly, the increasing reliance on digital technologies and the need for remote work arrangements have further accelerated the adoption of Public Cloud services. With the COVID-19 pandemic forcing many businesses to shift to remote work, the Public Cloud provides a reliable and secure platform for employees to access applications and data from anywhere, at any time.

Trends in the market: One of the key trends in the Public Cloud market in Malaysia is the growing demand for Software-as-a-Service (SaaS) solutions. SaaS offerings, such as customer relationship management (CRM) software and enterprise resource planning (ERP) systems, are gaining popularity among businesses of all sizes. The subscription-based pricing model and the ability to access applications through web browsers make SaaS solutions highly attractive to Malaysian businesses. Another trend is the increasing adoption of hybrid cloud solutions. Hybrid cloud combines the benefits of both Public Cloud and private infrastructure, allowing businesses to leverage the scalability and cost-effectiveness of the Public Cloud while maintaining control over sensitive data and applications. This trend is driven by the need for data sovereignty and compliance with local regulations.

Local special circumstances: Malaysia has a rapidly growing digital economy, with the government actively promoting digital transformation and innovation. The Malaysia Digital Economy Corporation (MDEC) has implemented various initiatives to drive the adoption of cloud computing and other digital technologies. These initiatives include providing financial incentives, fostering collaboration between industry players, and promoting cybersecurity measures. Furthermore, Malaysia has a strong presence of multinational companies (MNCs) and regional headquarters, which are increasingly adopting Public Cloud solutions to streamline their operations and improve efficiency. The availability of world-class data centers and reliable internet infrastructure further supports the growth of the Public Cloud market in the country.

Underlying macroeconomic factors: The Malaysian economy is experiencing steady growth, with the government implementing various measures to attract foreign direct investment (FDI) and promote economic diversification. The Public Cloud market is benefiting from these macroeconomic factors, as businesses seek cost-effective and efficient solutions to support their growth and expansion plans. In conclusion, the Public Cloud market in Malaysia is witnessing significant growth and development, driven by customer preferences for scalability and flexibility, market trends such as the adoption of SaaS and hybrid cloud solutions, local special circumstances including government initiatives and the presence of MNCs, and underlying macroeconomic factors supporting economic growth.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.