Business Intelligence Software - Austria

The Business Intelligence Software market in Austria is expected to experience significant growth in the coming years.
According to projections, the market's revenue is set to reach US$100.30m by 2024.
This growth is anticipated to continue, with a compound annual growth rate (CAGR 2024-2029) of 4.13%.
As a result, the market volume is estimated to reach US$122.80m by 2029.
Additionally, when looking at the average Spend per Employee in the Business Intelligence Software market, it is projected to reach US$20.71 in 2024.
In comparison to other countries, United States is expected to generate the highest revenue in the Business Intelligence Software market, with a projected revenue of US$13.96bn in 2024.
Austria's growing demand for Business Intelligence Software reflects its commitment to data-driven decision-making in the software market.

Definition:

The Business Intelligence Software market covers software applications that support organizations in analyzing, visualizing, and reporting data. They are also used to present information in a business context and thus support rational business decisions. These applications help to access data, implement queries, create reports, and perform advanced predictive analytics.

Products in the Business Intelligence Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Additional Information:

The Business Intelligence Software market comprises revenue and revenue growth as the key performance indicators. Only the revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included and the revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) and governments (B2G).

Key players in this market include SAS Institute, SAP, and IBM.

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Reporting & analysis software, such as Zoho Analytics, IBM Cognos Analytics, and Domo
Advanced & predictive analytics, such as Tableau, Amazon Forecast, and Adobe Analytics

AI software platforms, such as OpenAI, Alphabet, and DeepMind
Supply chain and product analytics, such as Azure Machine Learning, Tableau, and Qlik Supply Chain Analytics
Analytic data management and integration, such as SAS, IBM, TIBCO, and DataStax
Analytics and performance management applications, such as Paycor, BambooHR, and Lattice

The Austrian market for Business Intelligence Software has been growing steadily in recent years, reflecting the increasing demand for data-driven decision making across industries.

Customer preferences: Austrian businesses are increasingly recognizing the need for Business Intelligence Software to help them analyze and interpret complex data sets. They are looking for software that is user-friendly, customizable, and capable of integrating with other software platforms. Additionally, they are seeking solutions that can provide real-time data insights and enable them to make informed decisions quickly.

Trends in the market: One of the key trends in the Austrian Business Intelligence Software market is the growing adoption of cloud-based solutions. This is driven by the need for greater flexibility and scalability, as well as the cost savings associated with cloud-based solutions. Another trend is the increasing use of predictive analytics, which enables businesses to anticipate future trends and make proactive decisions. Finally, there is a growing trend towards the use of data visualization tools, which enable businesses to present complex data in a more accessible and understandable format.

Local special circumstances: One of the unique characteristics of the Austrian market is the prevalence of small and medium-sized enterprises (SMEs). These businesses often have limited resources and require cost-effective solutions that can be implemented quickly and easily. As a result, there is a growing demand for Business Intelligence Software that is tailored to the needs of SMEs, with a focus on ease of use and affordability.

Underlying macroeconomic factors: The Austrian economy has been growing steadily in recent years, with a focus on innovation and technology. This has created a favorable environment for the Business Intelligence Software market, as businesses seek to leverage data and analytics to gain a competitive edge. Additionally, Austria has a highly skilled workforce and a strong tradition of engineering and technology, which has helped to drive innovation in the software industry. Finally, the government has been supportive of the technology sector, providing funding and incentives to encourage innovation and growth.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

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