Public Cloud

Austria

Highlights

Revenue in the Public Cloud market is projected to reach US$3.19bn in 2024.
Software as a Service dominates the market with a projected market volume of US$1.41bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.67%, resulting in a market volume of US$7.20bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in Austria is experiencing significant growth due to factors such as increasing adoption of digital technologies, rising awareness of the benefits of online services, and the convenience offered by cloud solutions. The market's average growth rate is influenced by factors such as the availability of different sub-markets and the demand for services such as Disaster Recovery as a Service.

Customer preferences: As more consumers in Austria continue to prioritize convenience and efficiency, there is a growing demand for public cloud solutions that offer seamless and on-demand access to data and applications. This trend is largely influenced by the country's tech-savvy population and their reliance on digital tools for managing personal and professional tasks. Furthermore, the rise of remote work due to the pandemic has accelerated the adoption of cloud-based collaboration and communication tools, highlighting the importance of efficient and secure public cloud services in Austria.

Trends in the market: In Austria, the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, as organizations seek to balance cost-efficiency and security. Additionally, there is a growing trend towards multi-cloud strategies, where companies use multiple cloud providers to optimize their operations. This trend is driven by the need for flexibility and agility in the face of changing market conditions. It also presents opportunities for service providers to offer tailored solutions and specialized services, such as data management and integration. These trends are significant as they reflect the evolving needs of businesses in the digital age and highlight the importance of a robust and adaptable cloud infrastructure. As the market continues to mature, stakeholders will need to stay abreast of these developments and adapt their strategies to stay competitive. Failure to do so could result in missed opportunities and falling behind competitors who are quick to embrace these trends.

Local special circumstances: In Austria, the Public Cloud Market is experiencing significant growth due to the country's high level of digitalization and tech-savvy population. The government's support for digital transformation and its strong data protection laws have also contributed to the market's success. Additionally, the country's central location in Europe and its stable political environment make it an attractive location for data centers, further driving the growth of the Public Cloud Market. The market is also influenced by Austria's strong focus on sustainability and renewable energy, leading to the adoption of eco-friendly cloud solutions by businesses and organizations.

Underlying macroeconomic factors: The Public Cloud Market in Austria is greatly impacted by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries that have favorable regulatory environments and a strong focus on digital technologies are experiencing rapid growth in the market, while those facing challenges in regulations and limited funding are lagging behind. The increasing adoption of digital solutions in various industries, along with the rise in data-driven decision making, is also driving the demand for public cloud services in Austria. Moreover, the country's stable economic health and strong fiscal policies create a conducive environment for market growth.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.