Public Cloud - Austria

Austria

Revenue in the Public Cloud market is projected to reach US$3,193.00m in 2024.
Software as a Service dominates the market with a projected market volume of US$1,460.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.67%, resulting in a market volume of US$7,203.00m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$659.20 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Austria is experiencing steady growth and development, driven by customer preferences for flexible and scalable IT solutions, as well as the increasing adoption of cloud computing technologies worldwide.

Customer preferences: Austrian customers are increasingly looking for IT solutions that offer flexibility and scalability to meet their changing business needs. The Public Cloud provides a cost-effective and efficient way to access and utilize computing resources on-demand, without the need for upfront investments in hardware or software. This allows businesses in Austria to quickly scale their IT infrastructure up or down based on their requirements, enabling them to respond to market demands more effectively.

Trends in the market: One of the key trends in the Public Cloud market in Austria is the growing adoption of Software-as-a-Service (SaaS) solutions. SaaS allows businesses to access and use software applications over the internet, eliminating the need for expensive on-premises installations and maintenance. This trend is driven by the increasing availability of a wide range of SaaS offerings, covering various business functions such as customer relationship management, human resources, and enterprise resource planning. Another trend in the market is the rising demand for cloud-based storage and backup solutions. Austrian businesses are increasingly recognizing the importance of data protection and disaster recovery, and are turning to the Public Cloud for secure and reliable storage and backup services. Cloud-based storage enables businesses to store and access their data from anywhere, while also providing robust security measures to protect against data breaches.

Local special circumstances: Austria has a strong focus on data privacy and security, which is reflected in the preferences of its customers. Austrian businesses place a high value on the protection of their data and are cautious about where their data is stored and processed. As a result, there is a growing demand for Public Cloud providers that have data centers located within Austria, ensuring compliance with local data protection regulations.

Underlying macroeconomic factors: The development of the Public Cloud market in Austria is also influenced by macroeconomic factors. The country has a stable and prosperous economy, with a strong focus on innovation and technology. This creates a favorable environment for the adoption of cloud computing technologies, as businesses in Austria are willing to invest in IT solutions that can enhance their competitiveness and drive growth. In conclusion, the Public Cloud market in Austria is experiencing growth and development driven by customer preferences for flexible and scalable IT solutions, the increasing adoption of SaaS offerings, and the rising demand for cloud-based storage and backup services. The local special circumstances, such as a focus on data privacy and security, further shape the market dynamics. The underlying macroeconomic factors, including a stable economy and a focus on innovation, provide a conducive environment for the growth of the Public Cloud market in Austria.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.