IT Services - Austria

Austria

In 2024, the projected revenue in the IT Services market in Austria is expected to reach US$8.06bn.
This market segment is dominated by IT Outsourcing, which is projected to have a market volume of US$3.07bn in 2024.
Looking ahead, the revenue is expected to grow at an annual growth rate (CAGR 2024-2029) of 5.15%, resulting in a market volume of US$10.36bn by 2029.
Furthermore, the average spend per employee in the IT Services market in Austria is projected to reach US$1.66k in 2024.
When compared to other countries globally, United States is anticipated to generate the most revenue in this market segment, with US$522.00bn in 2024.
Austria's IT Services market is thriving, with a strong emphasis on cybersecurity solutions and digital transformation strategies.

Key regions: United States, China, India, Japan, Germany

Definition:
The IT Services market encompasses a wide range of services used by organizations to create, manage, and deliver information, and it includes services that provide assistance with various other business functions. The primary goal of IT services is to ensure that information technology infrastructure, applications, and systems are effectively implemented, operated, and optimized to support an organization's business objectives and requirements. The specific range of services offered may vary depending on the service provider and the client's requirements.

Structure:

IT Services contains four distinct markets that are based on different services:

IT Consulting & Implementation covers advisory services that help businesses evaluate their technology strategies and align them with their business strategies or internal processes.
Business Process Outsourcing (BPO) refers to the transfer of entire business processes or individual activities from a company to a third party and is often IT based. BPO covers a wide variety of business processes, usually either in the back office (e.g., human resources) or in the front office (e.g., customer service in call centers).
IT Outsourcing refers to the external contracting of all IT-related services instead of relying on company-owned resources. In an IT context, these activities include IT administration, IT application, and web hosting services.
The Other IT Services market covers revenues for areas that are not specifically mentioned in the other markets, such as system integration, software installation and support, and IT education and training.

Additional Information:

The IT Services market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include IBM, Cognizant, Hewlett Packard Enterprise, and TCS.

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Analyst Opinion

The IT Services market in Austria has been experiencing significant growth in recent years due to various factors.

Customer preferences: Austrian customers are increasingly demanding IT services that are tailored to their specific needs. They expect high-quality services that are delivered efficiently and at a reasonable cost. Additionally, there is a growing trend towards outsourcing IT services to third-party providers, which has led to an increase in demand for IT services in the country.

Trends in the market: One of the major trends in the IT services market in Austria is the adoption of cloud computing solutions. Companies in the country are increasingly moving their IT infrastructure to the cloud to reduce costs and improve efficiency. Additionally, there is a growing demand for cybersecurity services as companies seek to protect their data from cyber threats. Another trend in the market is the use of artificial intelligence (AI) and machine learning (ML) technologies to improve business processes and gain insights from data.

Local special circumstances: Austria has a highly skilled workforce that is well-educated in the field of IT. This has led to the development of a strong IT services industry in the country, with many companies providing services to both domestic and international clients. Additionally, the country has a stable political and economic environment, which has made it an attractive location for foreign companies to set up operations.

Underlying macroeconomic factors: The growth of the IT services market in Austria can be attributed to several underlying macroeconomic factors. Firstly, the country has a strong economy that is characterized by high levels of innovation and technological advancement. Additionally, the government has been supportive of the IT services industry, providing incentives for companies to invest in the sector. Finally, Austria's location in the heart of Europe has made it an attractive location for companies looking to expand into the region.

Methodology

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.