Enterprise Software - Austria

Austria

In 2024, the projected revenue in the Enterprise Software market in Austria is expected to reach US$1,071.00m.
The market is dominated by Customer Relationship Management Software, which is projected to have a market volume of US$313.20m in 2024.
The revenue in this market segment is expected to show an annual growth rate of 4.65% from 2024 to 2029, resulting in a market volume of US$1,344.00m by 2029.
Additionally, the average Spend per Employee in the Enterprise Software market in Austria is projected to reach US$221.20 in 2024.
In terms of global comparison, United States is expected to generate the most revenue in this market segment with US$150.50bn in 2024.
Austria's enterprise software market is experiencing a surge in demand, driven by the country's strong focus on innovation and digital transformation.

Key regions: France, United Kingdom, Australia, Canada, South Korea

Definition:

The Enterprise Software market covers software applications designed to support essential business activities by large organizations such as enterprise resource planning, customer relationship management, business intelligence, and supply chain management.

Products in the Enterprise Software market can be obtained in two ways: as on-premises software that is sold via a transactional license or a subscription and as cloud-based software (software as a service/ SaaS) that is most frequently sold as a subscription.

Structure:

The Enterprise Software market contains eight markets that are based on the functionality of the software:

Business Intelligence Software refers to software applications that support organizations to analyze, visualize, and report data.
Content Management Software refers to a wide range of software applications that support organizations to manage their digital content such as documents, images, and videos.
Customer Relationship Management Software refers to software applications that support organizations to manage their interactions with customers, clients, and prospects.
eCommerce Software refers to a wide range of software applications that support organizations to manage their online sales channels.
Enterprise Performance Management Software refers to software solutions that help organizations to manage and improve their performance across various areas, such as finance, operations, and strategy.
Enterprise Resource Planning Software refers to software applications that support organizations to manage, integrate and optimize important business activities related to resources such as people, finance, capital, materials, and orders.
Supply Chain Management Software refers to software applications that support organizations to manage their supply chain activities such as inventory optimization, supplier and vendor management, and logistic operations.
AI Development Tool Software refers to a specialized category of software designed to facilitate the creation, testing, deployment, and management of artificial intelligence (AI) models and applications.
Other Enterprise Software refers to aggregated revenues for the types of enterprise software that are not specifically mentioned in the other Enterprise Software markets, such as Project Management Software, Product Life Cycle Management Software, and Production and Operation Software.

Additional Information:

The Enterprise Software market comprises revenue and revenue growth as the key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in this market include SAP, Salesforce, Adobe, and Oracle.

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Analyst Opinion

The Enterprise Software market in Austria has been steadily growing in recent years, driven by several factors unique to the country.

Customer preferences: Austrian businesses have shown a strong preference for enterprise software solutions that are customizable and scalable, allowing them to adapt to changing market conditions and customer needs. Additionally, there is a growing demand for cloud-based solutions, which offer greater flexibility and cost savings compared to traditional on-premise software.

Trends in the market: One notable trend in the Austrian Enterprise Software market is the increasing adoption of artificial intelligence (AI) and machine learning (ML) technologies. These technologies are being used to automate routine tasks, improve decision-making processes, and enhance overall efficiency. Another trend is the rise of mobile-first solutions, as more businesses seek to empower their employees with access to critical data and applications on-the-go.

Local special circumstances: Austria's highly skilled workforce and stable political environment have made it an attractive destination for foreign investment, particularly in the technology sector. This has led to a growing number of international software companies establishing a presence in the country, which has in turn fueled innovation and competition in the market.

Underlying macroeconomic factors: Austria's strong economy and high standard of living have contributed to the growth of the Enterprise Software market. Additionally, the country's favorable business environment, which includes low taxes and minimal bureaucracy, has made it easier for companies to operate and grow. Finally, the government's focus on promoting digitalization has created a supportive environment for the development and adoption of new technologies.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.