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Application Development Software - Kenya

Kenya

Highlights

Market definition

In-Scope/Out-of-scope

Market structure

Reports

Methodology

In Kenya, the revenue in the Application Development Software market is projected to reach US$92.59m in 2025.
It is expected to show an annual growth rate (CAGR 2025-2029) of 7.82%, resulting in a market volume of US$125.13m by 2029.
When compared globally, United States is anticipated to generate the highest revenue in this market, amounting to US$97.64bn in 2025.
Kenya is witnessing a growing demand for application development software, as businesses strive to embrace digital transformation and enhance their competitive edge.

Revenue

Revenue Change

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Comparable Estimates - Software (Worldwide)

Notes: The chart “Comparable Estimates” shows the forecasted development of the selected market from different sources. Please see the additional information for methodology and publication date.

Most recent update: Jul 2024

Average Spend per Employee

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Key Players

Brand Shares (BETA)

Most recent update: Mar 2024

Source: Statista Market Insights

The demand for software development in Kenya has been on the rise in recent years, leading to the growth of the Application Development Software market.

Customer preferences: Kenyan businesses are increasingly adopting digital solutions to enhance their operations and improve their competitiveness. This has resulted in a growing demand for customized software solutions that can address specific business needs. Additionally, the rise of mobile technology has led to an increase in the demand for mobile applications that can be used on smartphones and tablets.

Trends in the market: One of the key trends in the Kenyan Application Development Software market is the adoption of cloud-based solutions. Businesses are increasingly looking to move their software solutions to the cloud to reduce costs and improve scalability. Another trend is the growing popularity of open-source software, which is seen as a more cost-effective alternative to proprietary software solutions.

Local special circumstances: Kenya has a thriving technology industry, with a number of local tech companies and startups operating in the country. This has led to a highly competitive market, with businesses vying for a share of the growing demand for software development services. Additionally, the Kenyan government has been investing in the development of the country's technology infrastructure, which has created new opportunities for software developers.

Underlying macroeconomic factors: Kenya has experienced strong economic growth in recent years, which has helped to drive demand for software development services. Additionally, the country's young and tech-savvy population has created a large market for digital solutions. However, the country still faces challenges such as a lack of access to financing for small businesses and a shortage of skilled software developers, which could impact the growth of the market in the long term.

Global Comparison

Revenue Comparison

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Sources: Statista Market Insights, Financial Statements of Key Players, National statistical offices

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Technology

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Software: market data & analysis - Background

Software: market data & analysis - Cover

Overview

Key Market Indicators

Population

Telecommunication

Business Cycle

Exchange Rates

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Jan 2025

Source: Statista Market Insights

Explore more high-quality data on related topic

Software development - statistics & facts

Imagine a world without the apps you use daily, the games you enjoy, or the websites you rely on. Software development is the invisible hand behind this digital magic, transforming ideas into the tools that shape our lives. Software development is the process of creating, designing, deploying, and supporting software. It includes all the computer activities between the software's conception and final manifestation.

These activities are planned and put into stages in a logical order, a process known as the software development life cycle (SDLC) or software development. The SDLC often includes six stages: requirement analysis, design, development, testing, implementation, documentation, and evolution. Programming languages such as JavaScript and C++ are used to create software, with JavaScript being the most popular programming language in 2023 and used by roughly 65 percent of software developers.