Key regions: United Kingdom, Netherlands, Germany, Australia, Japan
The use of construction and design software has been on the rise in Kenya, as the country continues to experience growth in its construction industry.
Customer preferences: Customers in Kenya are increasingly looking for software solutions that can help them streamline their construction and design processes. This includes software that can help with project management, cost estimation, and design visualization. Additionally, customers are looking for software that is user-friendly and can be easily integrated with other tools and systems.
Trends in the market: One of the key trends in the construction and design software market in Kenya is the adoption of cloud-based solutions. This is driven by the need for remote access and collaboration, which has become increasingly important due to the COVID-19 pandemic. Another trend is the increasing use of Building Information Modeling (BIM) software, which allows for more efficient collaboration between architects, engineers, and contractors. Additionally, there is a growing demand for mobile applications that can be used on construction sites.
Local special circumstances: Kenya's construction industry has been growing in recent years, with a focus on infrastructure development and affordable housing. This has led to an increased demand for construction and design software solutions that can help companies manage their projects more efficiently. Additionally, the government has been implementing policies to promote the use of technology in the construction industry, which has further fueled the growth of the market.
Underlying macroeconomic factors: Kenya's economy has been growing steadily in recent years, with a focus on infrastructure development and investment in key sectors such as manufacturing and agriculture. This has led to an increase in construction activity, which has in turn driven the demand for construction and design software solutions. Additionally, the country has a young and tech-savvy population, which has contributed to the adoption of new technologies in various industries, including construction.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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