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Kenya, a country in East Africa known for its wildlife and scenic landscapes, has been experiencing a steady growth in its System Infrastructure Software market in recent years.
Customer preferences: Kenyan businesses have been increasingly relying on technology to improve their operations and remain competitive in the market. This has led to a growing demand for System Infrastructure Software, which provides a platform for the management and maintenance of IT infrastructure. Additionally, the rise in remote work due to the COVID-19 pandemic has further increased the need for such software.
Trends in the market: One of the key trends in the System Infrastructure Software market in Kenya is the growing adoption of cloud-based solutions. This is due to the benefits of scalability, flexibility, and cost-effectiveness that cloud-based solutions offer. Another trend is the increasing focus on cybersecurity, as businesses recognize the importance of protecting their data and networks from cyber threats.
Local special circumstances: Kenya has a thriving startup ecosystem, with many innovative companies emerging in the technology sector. This has led to a growing demand for System Infrastructure Software, as startups require reliable and efficient IT infrastructure to support their operations. Additionally, the Kenyan government has been investing in the country's digital infrastructure, which has created opportunities for System Infrastructure Software providers.
Underlying macroeconomic factors: Kenya has a growing economy, with a GDP growth rate of 5.7% in 2019. This has created a favorable environment for businesses, including those in the technology sector. Additionally, Kenya has a young and tech-savvy population, which has contributed to the growth of the System Infrastructure Software market. The government's focus on digital transformation and the development of the country's digital infrastructure has also been a key driver of the market's growth.
Data coverage:
The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.Forecasts:
We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)