The Disaster Recovery as a Service market within the Public Cloud market in Turkey is witnessing substantial growth, fueled by increasing cybersecurity threats, rising demand for business continuity solutions, and the growing adoption of cloud technologies across various sectors.
Customer preferences: In Turkey, there is a growing preference for robust disaster recovery solutions that prioritize data protection and business resilience. Organizations are increasingly gravitating towards scalable Disaster Recovery as a Service (DRaaS) offerings, recognizing the need for rapid recovery and minimal downtime in the face of natural disasters and cyberattacks. Additionally, as more businesses embrace remote work, the demand for secure, accessible cloud-based recovery solutions is rising, reflecting a cultural shift towards flexibility and innovation in operational strategies.
Trends in the market: In Turkey, the Disaster Recovery as a Service (DRaaS) market within the public cloud sector is experiencing significant growth, driven by an increasing recognition of the importance of data protection and business continuity. Organizations are prioritizing flexible, scalable solutions that facilitate rapid recovery from disruptions, whether caused by natural disasters or cyber threats. As remote work becomes more prevalent, the demand for secure, cloud-based recovery options intensifies, prompting service providers to innovate and enhance their offerings. This trend not only reflects a shift towards resilience and agility but also presents opportunities for industry stakeholders to develop tailored solutions that meet evolving customer needs.
Local special circumstances: In Turkey, the Disaster Recovery as a Service (DRaaS) market within the public cloud sector is influenced by the region's unique geographical vulnerabilities, such as earthquakes and floods, which heighten the need for robust disaster recovery solutions. Additionally, the increasing prevalence of cyber threats has prompted organizations to prioritize data security. Cultural factors, including a growing emphasis on digital transformation and remote work, further drive demand for scalable recovery options. Regulatory frameworks supporting data protection enhance market growth, prompting service providers to offer tailored solutions that address local challenges effectively.
Underlying macroeconomic factors: The Disaster Recovery as a Service (DRaaS) market in Turkey is shaped by several macroeconomic factors, including the country’s economic stability and investment in technology infrastructure. The ongoing global shift toward digitalization is prompting Turkish businesses to adopt cloud solutions, thereby boosting demand for DRaaS. National fiscal policies that promote technology adoption and public cloud investments further enhance market growth. Additionally, the rise in environmental risks, coupled with the need for business continuity planning, drives organizations to prioritize disaster recovery solutions, making them essential for maintaining operational resilience in a volatile economic landscape.
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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