Public Cloud - Tanzania

Tanzania

Revenue in the Public Cloud market is projected to reach US$166.00m in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$57.60m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 23.73%, resulting in a market volume of US$481.30m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$5.04 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Tanzania is experiencing steady growth, driven by factors such as increased adoption of digital technologies, rising awareness about the benefits of online services, and the convenience of cloud solutions. The average growth rate is influenced by factors such as government initiatives, increasing demand for cost-effective solutions, and the need for scalable and flexible IT infrastructure.

Customer preferences: With the increasing adoption of digital technologies and the growing demand for remote work, there has been a notable shift towards cloud-based solutions in Tanzania. This is driven by the need for flexibility and scalability, as well as cost savings. Additionally, the rise of e-commerce and online shopping has led to a surge in demand for cloud-based e-commerce platforms and logistics solutions. This trend is expected to continue as more businesses and consumers embrace digital solutions for their everyday needs.

Trends in the market: In Tanzania, the Public Cloud Market is experiencing a surge in demand for cloud-based services, driven by the increasing need for remote work and digital transformation. This trend is expected to continue, with more businesses seeking flexible and scalable solutions. As a result, there is a growing market for cloud-based collaboration tools and communication platforms. This shift towards cloud adoption is significant for industry stakeholders, as it presents opportunities for growth and innovation. However, it also poses challenges, such as data security and compliance, that need to be addressed to ensure the sustainability of the market.

Local special circumstances: In Tanzania, the Public Cloud Market is gaining traction due to the country's rapidly expanding digital infrastructure and government initiatives to promote digitalization. The market is also influenced by cultural factors, as Tanzanians value convenience and affordability, leading to the popularity of cloud-based solutions for business and personal use. Additionally, regulatory frameworks are being developed to support the growth of the market, with the government actively working to create an enabling environment for cloud-based services.

Underlying macroeconomic factors: The Public Cloud Market in Tanzania is heavily influenced by macroeconomic factors such as the country's economic stability, government policies, and global economic trends. Tanzania has experienced steady economic growth in recent years, with a stable political environment and a growing middle class. This has led to increased investments in technology and digital infrastructure, creating a conducive environment for the growth of the Public Cloud Market. Additionally, the rising adoption of digital transformation and the government's efforts to promote digitalization in various sectors are also driving the demand for public cloud services. However, challenges such as limited internet connectivity and high costs of data may hinder market growth in the country.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.