Software as a Service - Australia & Oceania

Revenue in the Software as a Service market is projected to reach US$6.29bn in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.94%, resulting in a market volume of US$15.60bn by 2029.
In global comparison, most revenue will be generated United States (US$187.20bn in 2024).

Definition:

Software as a Service (SaaS) refers to the type of public cloud service that delivers software applications over the internet on a subscription basis. Users can access and use the software through web browsers without having to install or maintain it locally. SaaS eliminates the need for purchasing, installing, and updating software, thus offering convenience and automatic updates while allowing users to focus on using the software to meet their requirements. The SaaS market includes the companies that provide these types of cloud-based software resources and services to individuals, businesses, and organizations. A typical example of this type of service is Microsoft Office 365, an SaaS suite of applications (e.g., Word, Excel, and PowerPoint) available for purchase by subscription and accessible via a web browser.

Additional Information:

The Software as a Service (SaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the SaaS market include companies such as Microsoft (Office 365), Salesforce (Customer 360), Oracle (Cloud applications), and IBM (Cloud).

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Enterprise software, such as SAP ERP, Oracle ERP Cloud, Salesforce CRM, and Microsoft Dynamics365
Productivity software, such as Microsoft 365, Google Workspace, and Adobe Creative Cloud

System infrastructure software, such as Microsoft Windows Operating System and Linux Operating System
On-premises software, such as on-premises versions of Microsoft Office, SAP ERP, and Oracle Database
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Software as a Service market in Australia & Oceania is experiencing subdued growth, impacted by factors such as slow adoption of digital technologies, low health awareness among consumers, and limited convenience of online health services. This has resulted in a sluggish growth rate for the market.

Customer preferences: The Software as a Service Market within the Public Cloud Market in Australia & Oceania has witnessed a growing demand for cloud-based project management tools and collaboration software. This can be attributed to the increasing adoption of remote work and the need for efficient communication and coordination among team members. Additionally, the emergence of virtual events and conferences has also fueled the demand for cloud-based event management software. This shift towards digital solutions is driven by the growing preference for flexible and scalable solutions that can adapt to changing work environments.

Trends in the market: In Australia & Oceania, the Software as a Service (SaaS) market within the Public Cloud Market is experiencing a surge in demand due to the increasing adoption of remote work and digital transformation. This has led to a rise in the use of collaborative tools, project management software, and online communication platforms. Additionally, there is a growing trend of using SaaS solutions for customer relationship management and e-commerce. As the region continues to embrace cloud-based solutions, SaaS is expected to witness significant growth in the coming years, providing opportunities for industry stakeholders to expand their offerings and tap into new markets.

Local special circumstances: In Australia and Oceania, the Software as a Service Market within the Public Cloud Market is heavily influenced by the region's strong adoption of cloud technology. The availability of reliable and high-speed internet infrastructure, paired with a strong focus on data security and privacy regulations, has propelled the growth of SaaS solutions in the region. Additionally, the cultural preference for subscription-based services and the increasing use of digital tools in various industries have further contributed to the thriving SaaS market in Australia and Oceania.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in Australia & Oceania is heavily influenced by macroeconomic factors such as overall economic stability, government policies, and technological advancements. With a strong economy and supportive regulatory environment, Australia & Oceania is experiencing significant growth in the demand for cloud-based software solutions. Furthermore, the region's increasing digitalization and investments in infrastructure are driving the adoption of SaaS within the public cloud market. The rising number of small and medium-sized enterprises and the growing need for cost-effective and scalable software solutions are also contributing to the market's growth in the region.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.