Desktop as a Service - Australia & Oceania

Revenue in the Desktop as a Service market is projected to reach US$67.15m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 16.07%, resulting in a market volume of US$141.40m by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$3.16 in 2024.
In global comparison, most revenue will be generated United States (US$2.04bn in 2024).

Definition:

Desktop as a Service (DaaS) refers to the type of public cloud service that provides virtual desktop environments and is accessible from any device with an internet connection. It is a cloud solution that virtualizes the desktop experience, thus providing convenience, mobility, and ease of management while freeing the users from the constraints of traditional hardware-based computing. A typical example of this type of service is VMware Horizon Cloud.

Additional Information:

The Desktop as a Service (DaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the DaaS market include companies such as VM Ware (Horizon Cloud), Dell Technologies cloud, and Nutanix Frame.

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Virtual desktop services for remote work, such as Amazon WorkSpaces and Zoho Workplace
Virtual desktop infrastructure (VDI), such as VMware Horizon Cloud and Citrix Virtual Apps and Desktops
Virtual desktop services for graphics-intensive applications, such as Teradici cloud access software and NVIDIA Virtual GPU (vGPU)
Virtual desktop services for other use cases, eg, specific industry applications and secure and compliant solutions, such as HPE GreenLake VDI and Dizzion DaaS

Private cloud services, such as IBM Cloud Private, Microsoft Azure Stack HCI, and VMware vCloud Suite
Physical data centers, such as Dell PowerEdge Servers, Lenovo Think System Servers, and HPE ProLiant Servers

The Desktop as a Service market within the Public Cloud in Australia and Oceania is experiencing mild growth, influenced by factors such as increasing remote work trends, the need for scalable solutions, and businesses' focus on cost efficiency in IT infrastructure.

Customer preferences: Consumers in Australia and Oceania are increasingly prioritizing flexible work environments, driving the demand for Desktop as a Service (DaaS) solutions within the Public Cloud. As remote work becomes a staple, organizations are seeking user-friendly platforms that enable seamless collaboration and access to applications from various devices. Additionally, the rise of a tech-savvy younger workforce is pushing companies to adopt scalable IT infrastructures, reflecting a cultural shift towards agility and innovation in workplace practices.

Trends in the market: In Australia and Oceania, the Desktop as a Service (DaaS) market is experiencing significant growth as organizations prioritize flexible work environments. Companies are increasingly adopting DaaS solutions to facilitate remote work, enabling employees to access applications and collaborate seamlessly from various devices. This trend is further fueled by the emergence of a tech-savvy younger workforce that demands scalable and agile IT infrastructures. As businesses embrace these solutions, industry stakeholders must adapt to evolving user needs and invest in innovative technologies to remain competitive in the rapidly changing landscape.

Local special circumstances: In Australia and Oceania, the Desktop as a Service (DaaS) market is shaped by unique geographical and cultural factors that influence its dynamics. The region's vast distances and diverse urban-rural landscape necessitate robust remote work solutions, allowing employees to connect seamlessly across various locations. Additionally, a strong emphasis on work-life balance and environmental sustainability drives organizations to adopt flexible IT infrastructures. Regulatory frameworks promoting data privacy and security further compel businesses to invest in compliant DaaS solutions, fostering a competitive edge in the evolving public cloud landscape.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market in Australia and Oceania is significantly influenced by macroeconomic factors such as national economic stability, global digital transformation trends, and investment in IT infrastructure. A robust national economy encourages businesses to invest in advanced cloud solutions, while the global shift towards remote work catalyzes demand for DaaS offerings. Furthermore, fiscal policies promoting innovation and technology adoption enhance market growth. Additionally, the increasing focus on cybersecurity and data privacy regulations compels organizations to seek compliant DaaS solutions, ensuring competitiveness in the evolving public cloud landscape.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.