Software as a Service - Australia & Oceania

Australia & Oceania

In Australia & Oceania, revenue in the 0 market is projected to reach US$6.29bn in 2024.
Software as a Service market is anticipated to dominate the market with a projected market volume of 0 in 2024.
Revenue in this region is expected to exhibit an annual growth rate (CAGR 2024-2029) of 19.92%, leading to a market volume of US$15.60bn by 2029.
When making a global comparison, it is noteworthy that the majority of revenue will be generated the United States, with a forecast of US$187.20bn in 2024.
Australia's growing emphasis on digital transformation is driving increased adoption of Software as a Service in the Public Cloud, enhancing operational efficiency across various sectors.

Key regions: Japan, United Kingdom, United States, Italy, Germany

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Region comparison

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Analyst Opinion

The Software as a Service market in Australia & Oceania is experiencing subdued growth, impacted by factors such as slow adoption of digital technologies, low health awareness among consumers, and limited convenience of online health services. This has resulted in a sluggish growth rate for the market.

Customer preferences: The Software as a Service Market within the Public Cloud Market in Australia & Oceania has witnessed a growing demand for cloud-based project management tools and collaboration software. This can be attributed to the increasing adoption of remote work and the need for efficient communication and coordination among team members. Additionally, the emergence of virtual events and conferences has also fueled the demand for cloud-based event management software. This shift towards digital solutions is driven by the growing preference for flexible and scalable solutions that can adapt to changing work environments.

Trends in the market: In Australia & Oceania, the Software as a Service (SaaS) market within the Public Cloud Market is experiencing a surge in demand due to the increasing adoption of remote work and digital transformation. This has led to a rise in the use of collaborative tools, project management software, and online communication platforms. Additionally, there is a growing trend of using SaaS solutions for customer relationship management and e-commerce. As the region continues to embrace cloud-based solutions, SaaS is expected to witness significant growth in the coming years, providing opportunities for industry stakeholders to expand their offerings and tap into new markets.

Local special circumstances: In Australia and Oceania, the Software as a Service Market within the Public Cloud Market is heavily influenced by the region's strong adoption of cloud technology. The availability of reliable and high-speed internet infrastructure, paired with a strong focus on data security and privacy regulations, has propelled the growth of SaaS solutions in the region. Additionally, the cultural preference for subscription-based services and the increasing use of digital tools in various industries have further contributed to the thriving SaaS market in Australia and Oceania.

Underlying macroeconomic factors: The Software as a Service Market within the Public Cloud Market in Australia & Oceania is heavily influenced by macroeconomic factors such as overall economic stability, government policies, and technological advancements. With a strong economy and supportive regulatory environment, Australia & Oceania is experiencing significant growth in the demand for cloud-based software solutions. Furthermore, the region's increasing digitalization and investments in infrastructure are driving the adoption of SaaS within the public cloud market. The rising number of small and medium-sized enterprises and the growing need for cost-effective and scalable software solutions are also contributing to the market's growth in the region.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.