Public Cloud - Australia & Oceania

Australia & Oceania

Revenue in the Public Cloud market is projected to reach US$15.29bn in 2024.
Software as a Service dominates the market with a projected market volume of US$6.49bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.55%, resulting in a market volume of US$35.80bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$719.20 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

Region comparison

Currency

Analyst Opinion

The Public Cloud market in Australia & Oceania is experiencing significant growth and development, driven by various factors including customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in the region are shifting towards the adoption of Public Cloud solutions due to their numerous benefits. Businesses in Australia & Oceania are increasingly looking for scalable and flexible IT infrastructure solutions that can support their evolving needs. Public Cloud offers the advantage of on-demand scalability, allowing businesses to easily adjust their resources according to their requirements. Additionally, the pay-as-you-go pricing model of Public Cloud services appeals to businesses as it offers cost savings and flexibility in managing IT budgets. Trends in the market further contribute to the growth of the Public Cloud market in Australia & Oceania. One key trend is the increasing adoption of hybrid cloud solutions, which combine the benefits of both Public Cloud and private infrastructure. This allows businesses to leverage the scalability and cost-effectiveness of Public Cloud while maintaining control over sensitive data and critical applications. Another trend is the rising demand for specialized Public Cloud services, such as artificial intelligence (AI) and machine learning (ML) capabilities, which enable businesses to harness the power of data analytics and automation. Local special circumstances also play a role in the development of the Public Cloud market in Australia & Oceania. The region is characterized by a diverse geography, with many remote and isolated areas. Public Cloud provides an ideal solution for businesses operating in these areas, as it eliminates the need for on-premises infrastructure and enables remote access to data and applications. Furthermore, the region is known for its strong focus on sustainability and environmental conservation. Public Cloud services, with their shared infrastructure and energy-efficient operations, align with the region's commitment to reducing carbon footprints and promoting green initiatives. Underlying macroeconomic factors contribute to the growth of the Public Cloud market in Australia & Oceania as well. The region has a strong and stable economy, with businesses across various industries looking to invest in digital transformation and innovation. Public Cloud offers the agility and scalability required to support these initiatives, enabling businesses to stay competitive in the rapidly evolving market landscape. Additionally, the region has a well-developed telecommunications infrastructure, providing reliable connectivity and high-speed internet access, which is essential for the adoption and utilization of Public Cloud services. In conclusion, the Public Cloud market in Australia & Oceania is experiencing significant growth and development due to customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. The shift towards Public Cloud solutions is driven by the need for scalable and flexible IT infrastructure, while trends such as hybrid cloud adoption and specialized services further contribute to market growth. The region's diverse geography and focus on sustainability also favor the adoption of Public Cloud, while a strong economy and robust telecommunications infrastructure support the growth of the market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.