Platform as a Service - North America

Revenue in the Platform as a Service market is projected to reach US$95.69bn in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.27%, resulting in a market volume of US$212.20bn by 2029.
In global comparison, most revenue will be generated United States (US$91.02bn in 2024).

Definition:

Platform as a Service (PaaS) refers to the type of public cloud service that provides a ready-to-use platform and environment for developers to build, deploy, and manage applications. PaaS offers tools, frameworks, and services that streamline the development process, thus eliminating the need to manage the underlying infrastructure. It allows developers to focus on the tasks of writing code and creating applications without worrying about server setup or maintenance. The PaaS market includes the companies that provide these types of public cloud resources and services to individuals, businesses, and organizations. A typical example of this type of service is Google App Engine.

Additional Information:

The Platform as a Service (PaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the PaaS market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (App Engine), and IBM (Cloud).

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Application development, such as Microsoft Azure App Service, Google App Engine, and AWS Elastic Beanstalk
Debugging processes, such as Microsoft Azure Monitor and AWS X-Ray
Testing, such as Google Cloud Flood, Distributed Load Testing on AWS, and Microsoft Azure Load Testing
Deployment tools, such as Microsoft Azure Deployment Environments and AWS CodeDeploy

Infrastructure-as-a-Service (IaaS), such as Amazon Elastic Compute Cloud (EC2), Azure IaaS, Google Compute Engine (GCE), Alibaba Cloud ECS, and Oracle Cloud Infrastructure
Software-as-a-Service (SaaS), such as Microsoft 365, Salesforce, Google Workspace, and Zoom
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The PaaS market within the public cloud market in North America is experiencing substantial growth, driven by factors such as increasing adoption of digital technologies, rising awareness about the benefits of cloud computing, and the convenience of online services. This growth is being impacted by the increasing demand for flexible and cost-effective solutions, as well as the growing need for efficient and scalable IT infrastructure.

Customer preferences: As the adoption of cloud computing continues to increase in North America, there has been a notable shift towards Platform as a Service (PaaS) within the Public Cloud Market. This is largely driven by the growing demand for more flexible and agile application deployment options. Additionally, with the rise of remote work and the need for collaboration and productivity tools, PaaS solutions are becoming increasingly popular as they offer a cost-effective and scalable solution for businesses of all sizes. Moreover, the increasing focus on digital transformation and the need for rapid innovation has also contributed to the growth of the PaaS market in North America.

Trends in the market: In North America, the Platform as a Service Market within the Public Cloud Market is experiencing a surge in demand for serverless computing, with businesses opting for a pay-per-use model to reduce costs and increase flexibility. This trend is expected to continue as companies seek more efficient and scalable solutions for their cloud infrastructure. Additionally, there is a growing emphasis on integrating artificial intelligence and machine learning into PaaS offerings, providing users with advanced analytics and automation capabilities. This presents significant opportunities for industry stakeholders to tap into a rapidly evolving market and stay ahead of the competition.

Local special circumstances: In North America, the Platform as a Service Market within the Public Cloud Market is greatly influenced by the region's advanced technological infrastructure and high demand for digital transformation. The market is also shaped by strict data privacy regulations, such as the General Data Protection Regulation (GDPR) in Canada and the United States, which make data security a top priority for businesses. Additionally, the cultural emphasis on innovation and entrepreneurship has led to a thriving startup ecosystem, with many small and medium-sized enterprises adopting PaaS solutions to scale their operations.

Underlying macroeconomic factors: The growth of the Platform as a Service Market within the Public Cloud Market is heavily influenced by macroeconomic factors such as digital transformation initiatives, government support, and investment in IT infrastructure. Countries with favorable regulatory environments and strong investment in digital technologies are experiencing significant market growth compared to regions with regulatory challenges and limited IT funding. Moreover, the rise in demand for digital solutions and the adoption of cloud-based services in various industries are driving the growth of the market.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.