Desktop as a Service - North America

Revenue in the Desktop as a Service market is projected to reach US$2.18bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 15.16%, resulting in a market volume of US$4.42bn by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$8.56 in 2024.
In global comparison, most revenue will be generated United States (US$2.04bn in 2024).

Definition:

Desktop as a Service (DaaS) refers to the type of public cloud service that provides virtual desktop environments and is accessible from any device with an internet connection. It is a cloud solution that virtualizes the desktop experience, thus providing convenience, mobility, and ease of management while freeing the users from the constraints of traditional hardware-based computing. A typical example of this type of service is VMware Horizon Cloud.

Additional Information:

The Desktop as a Service (DaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the DaaS market include companies such as VM Ware (Horizon Cloud), Dell Technologies cloud, and Nutanix Frame.

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Virtual desktop services for remote work, such as Amazon WorkSpaces and Zoho Workplace
Virtual desktop infrastructure (VDI), such as VMware Horizon Cloud and Citrix Virtual Apps and Desktops
Virtual desktop services for graphics-intensive applications, such as Teradici cloud access software and NVIDIA Virtual GPU (vGPU)
Virtual desktop services for other use cases, eg, specific industry applications and secure and compliant solutions, such as HPE GreenLake VDI and Dizzion DaaS

Private cloud services, such as IBM Cloud Private, Microsoft Azure Stack HCI, and VMware vCloud Suite
Physical data centers, such as Dell PowerEdge Servers, Lenovo Think System Servers, and HPE ProLiant Servers

The Desktop as a Service market within the Public Cloud Market in North America is experiencing steady growth, influenced by the rising demand for remote work solutions, increasing cloud adoption, and the need for scalable IT infrastructure among businesses.

Customer preferences: As remote work becomes a staple in the modern workforce, consumers are gravitating towards flexible and efficient Desktop as a Service (DaaS) solutions that enhance productivity from any location. The rise of hybrid work models is prompting businesses to prioritize user-friendly interfaces and seamless collaboration tools. Additionally, younger generations, particularly millennials and Gen Z, are favoring cloud-based environments that support their tech-savvy lifestyles, driving demand for scalable and customizable DaaS offerings that cater to diverse work preferences.

Trends in the market: In North America, the Desktop as a Service (DaaS) market is experiencing a surge in demand as organizations increasingly adopt remote and hybrid work models. Businesses are prioritizing cloud-based solutions that offer flexibility and enhance collaboration, leading to a growing emphasis on user-friendly interfaces and integrated productivity tools. Additionally, the influx of millennials and Gen Z in the workforce is driving the need for scalable DaaS offerings that align with their digital lifestyles. This shift presents significant opportunities for industry stakeholders to innovate and tailor services, ultimately reshaping workplace dynamics and IT infrastructure.

Local special circumstances: In North America, the Desktop as a Service (DaaS) market is shaped by a blend of technological innovation and cultural shifts toward remote work. The region's advanced IT infrastructure supports high-speed internet access, facilitating seamless cloud adoption. Moreover, a diverse workforce, increasingly composed of younger generations, values flexibility and digital integration, driving demand for intuitive DaaS solutions. Regulatory factors, such as data privacy laws like GDPR and CCPA, compel businesses to prioritize secure cloud environments, influencing service offerings and market strategies significantly.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market in North America is significantly influenced by macroeconomic factors such as economic stability, technological advancements, and shifting workforce dynamics. The region's robust economic health, characterized by low unemployment rates and rising GDP, fosters increased corporate IT spending. Additionally, favorable fiscal policies and government incentives for cloud adoption encourage businesses to migrate to DaaS solutions. Global trends, such as the rise of remote work and the demand for scalable IT resources, further propel market growth. Finally, heightened cybersecurity concerns and evolving data regulations compel organizations to prioritize secure DaaS offerings, shaping competitive strategies and service development.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.