Platform as a Service - Ghana | Statista Market Forecast

Revenue in the Platform as a Service market is projected to reach US$81.89m in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.99%, resulting in a market volume of US$195.40m by 2029.
In global comparison, most revenue will be generated United States (US$91.02bn in 2024).

Definition:

Platform as a Service (PaaS) refers to the type of public cloud service that provides a ready-to-use platform and environment for developers to build, deploy, and manage applications. PaaS offers tools, frameworks, and services that streamline the development process, thus eliminating the need to manage the underlying infrastructure. It allows developers to focus on the tasks of writing code and creating applications without worrying about server setup or maintenance. The PaaS market includes the companies that provide these types of public cloud resources and services to individuals, businesses, and organizations. A typical example of this type of service is Google App Engine.

Additional Information:

The Platform as a Service (PaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the PaaS market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (App Engine), and IBM (Cloud).

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Application development, such as Microsoft Azure App Service, Google App Engine, and AWS Elastic Beanstalk
Debugging processes, such as Microsoft Azure Monitor and AWS X-Ray
Testing, such as Google Cloud Flood, Distributed Load Testing on AWS, and Microsoft Azure Load Testing
Deployment tools, such as Microsoft Azure Deployment Environments and AWS CodeDeploy

Infrastructure-as-a-Service (IaaS), such as Amazon Elastic Compute Cloud (EC2), Azure IaaS, Google Compute Engine (GCE), Alibaba Cloud ECS, and Oracle Cloud Infrastructure
Software-as-a-Service (SaaS), such as Microsoft 365, Salesforce, Google Workspace, and Zoom
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Platform as a Service Market within the Public Cloud Market in Ghana is experiencing considerable growth, driven by increasing use of digital technologies, growing health awareness, and convenience of online health services. Factors impacting this growth rate include government support, technological advancements, and increasing demand for cost-effective and efficient healthcare solutions.

Customer preferences: As more businesses in Ghana embrace cloud computing, the adoption of Platform as a Service (PaaS) solutions is expected to increase. This is driven by the need for scalable and cost-effective software development and deployment options. Additionally, the rise of mobile and internet usage in the country has led to a growing demand for cloud-based applications and services, particularly in the areas of e-commerce and digital finance. This trend is expected to continue as Ghana's tech-savvy population continues to grow and drive the demand for PaaS solutions.

Trends in the market: In Ghana, the Platform as a Service market within the Public Cloud market is experiencing a surge in demand for cloud computing solutions. With the rise of digital transformation and the need for remote work, businesses are increasingly adopting PaaS to streamline their operations and increase efficiency. Additionally, there is a growing trend towards hybrid cloud solutions, where organizations use both public and private clouds for their IT needs. This trend is expected to continue as more businesses look for flexible and cost-effective solutions. For industry stakeholders, this presents opportunities for growth and innovation, but also the need to stay updated on the latest trends and advancements in the PaaS market to remain competitive.

Local special circumstances: In Ghana, the Platform as a Service Market within the Public Cloud Market is influenced by the country's rapidly growing technology sector and government initiatives promoting digital transformation. With a large portion of the population lacking access to traditional banking services, mobile money has become a popular payment method for cloud services. Additionally, the country's strong entrepreneurial culture has led to the rise of local startups offering innovative PaaS solutions tailored to the unique needs of Ghanaian businesses.

Underlying macroeconomic factors: The growth of the Platform as a Service Market within the Public Cloud Market in Ghana is heavily influenced by macroeconomic factors such as government initiatives to promote digital transformation, favorable regulatory frameworks, and investment in digital infrastructure. With the increasing adoption of cloud-based services in both the public and private sectors, the demand for Platform as a Service solutions is expected to rise. Moreover, the country's stable economic growth, favorable business environment, and increasing investment in ICT infrastructure are also contributing to the growth of the Public Cloud Market, including the Platform as a Service segment. As more organizations in Ghana embrace digitalization and cloud computing, the demand for Platform as a Service solutions is expected to continue to grow.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.