Public Cloud - Ghana

Ghana

Revenue in the Public Cloud market is projected to reach US$260.60m in 2024.
Platform as a Service dominates the market with a projected market volume of US$81.89m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 19.31%, resulting in a market volume of US$630.10m by 2029.
The average spend per employee in the Public Cloud market is projected to reach US$17.24 in 2024.
In global comparison, most revenue will be generated in the United States (US$388.50bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market

Region

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Currency

Analyst Opinion

The Public Cloud Market in Ghana is experiencing mild growth, driven by factors such as the increasing adoption of digital technologies, growing awareness of the benefits of cloud services, and the convenience they offer for businesses and individuals. This growth is also influenced by the various sub-markets within the industry, each catering to different needs and demands. However, challenges such as limited internet infrastructure and security concerns may impact the growth rate.

Customer preferences: The rise of digitization and remote work has led to a growing demand for cloud-based solutions in Ghana. Businesses are increasingly adopting public cloud services to streamline operations and improve collaboration among remote teams. This trend is fueled by the country's young and tech-savvy population, coupled with the government's push towards digitalization. Furthermore, the availability of affordable internet services and the convenience of accessing data and applications from anywhere are driving the popularity of public cloud solutions in Ghana.

Trends in the market: In Ghana, the Public Cloud Market is experiencing a surge in demand for cloud-based services, with more businesses and organizations adopting cloud computing for data storage and processing. This trend is expected to continue, driven by the country's growing digital economy and increasing investments in information technology. In addition, there is a rising trend of using cloud-based collaboration tools and platforms, enabling remote work and team collaboration in a cost-effective manner. This shift towards cloud-based solutions has significant implications for industry stakeholders, as it offers opportunities for cost savings, increased efficiency, and scalability. However, it also requires a strong and reliable internet infrastructure, which may pose challenges for some businesses in Ghana.

Local special circumstances: In Ghana, the Public Cloud market is heavily influenced by the country's rapid adoption of mobile and internet technologies. With a growing middle class and increasing smartphone penetration, there is a high demand for digital solutions that provide easy access to data and services. Additionally, Ghana's government has implemented policies to promote the use of cloud technology in the public sector, further driving the growth of the market. These local factors make Ghana a unique market for public cloud services, with a focus on convenience and accessibility for its citizens.

Underlying macroeconomic factors: The growth of the Public Cloud Market in Ghana is heavily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. As a developing country, Ghana has been making significant strides in improving its technological capabilities, creating a favorable environment for the adoption of public cloud solutions. Additionally, the government's efforts to improve internet connectivity and promote digitalization in various sectors are driving the demand for public cloud services. Furthermore, the increasing digitization of businesses and the shift towards remote work due to the COVID-19 pandemic have also contributed to the growth of the public cloud market in Ghana.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.