Public Cloud - Ghana

Ghana

In Ghana, revenue in the Public Cloud market is projected to reach US$260.60m in 2024.
Platform as a Service is expected to dominate the market in Ghana with a projected market volume of US$81.89m in 2024.
Revenue in this market is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 19.31%, leading to a market volume of US$630.10m by 2029.
In a global context, the majority of revenue will be generated the United States, which is projected to reach US$388.50bn in 2024.
Ghana is witnessing a significant surge in public cloud adoption as businesses increasingly prioritize digital transformation to enhance operational efficiency and competitiveness.

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Ghana is experiencing mild growth, driven by increasing adoption of cloud technologies, rising awareness of the benefits of online services, and the convenience they offer for businesses and individuals. Factors such as infrastructure, platform, software, business processes, desktop, and disaster recovery services all play a role in shaping this market's growth. However, challenges in internet connectivity and data security may be impacting the growth rate.

Customer preferences: The rise in remote working and virtual collaboration has accelerated the adoption of public cloud services in Ghana. With the increasing need for flexibility and scalability, businesses are turning to cloud-based solutions for their data storage and communication needs. This trend is also being driven by the country's young and tech-savvy population, who are comfortable with digital solutions and constantly seek ways to optimize their work processes. Additionally, the push towards digitalization by the Ghanaian government has further propelled the growth of the public cloud market.

Trends in the market: In Ghana, there is a significant increase in the adoption of public cloud services, with more businesses and organizations leveraging its benefits. This trend is expected to continue, with a projected 30% annual growth rate in the country's public cloud market. This growth is driven by the increasing demand for cost-effective and flexible IT solutions, as well as the government's efforts to promote digital transformation. For industry stakeholders, this presents opportunities for expansion and innovation, but also challenges in terms of security and data privacy. As the public cloud market in Ghana continues to evolve, there is potential for partnerships and collaborations to drive further growth and development in the industry.

Local special circumstances: In Ghana, the Public Cloud market is experiencing significant growth due to the country's increasing digitalization and government support for technological advancements. The market is also driven by the unique geographical and cultural factors, such as the high adoption of mobile devices and the preference for cloud-based solutions in the business sector. Additionally, the country's regulatory environment encourages the use of cloud services for data storage and processing, further boosting the demand for Public Cloud services.

Underlying macroeconomic factors: The Public Cloud Market in Ghana is greatly influenced by macroeconomic factors such as the country's economic stability, government policies, and investments in technology infrastructure. Ghana's strong economic growth and increasing government support for digital transformation have created a conducive environment for the growth of the Public Cloud Market. Additionally, the rise of digitalization and the demand for cost-effective and scalable solutions in various industries have further accelerated the adoption of public cloud services in Ghana. This trend is expected to continue as the country's economy and technological capabilities continue to advance.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.