The Disaster Recovery as a Service (DRaaS) market within the Public Cloud sector in Ghana is witnessing substantial growth, fueled by increasing awareness of data security, rising cyber threats, and the need for business continuity among organizations.
Customer preferences: Organizations in Ghana are increasingly prioritizing robust disaster recovery solutions to safeguard their data and ensure operational continuity, reflecting a growing understanding of the complexities of digital transformation. As businesses expand and diversify, there is a heightened demand for scalable DRaaS options that align with local regulations and cultural practices. Additionally, the rise of remote work and the digital economy has led to a preference for cloud-based services that offer flexibility and rapid recovery, underscoring the need for resilient infrastructure in an evolving business landscape.
Trends in the market: In Ghana, the Disaster Recovery as a Service (DRaaS) market within the Public Cloud sector is experiencing a significant shift as organizations increasingly adopt cloud-based solutions for data protection and business continuity. This trend is driven by the need for scalable and compliant recovery options that cater to local regulations. The rise of remote work has further accelerated the demand for flexible DRaaS offerings, enabling rapid recovery in the face of disruptions. Industry stakeholders must adapt to this evolving landscape, emphasizing resilience and innovation to meet the growing expectations of businesses seeking reliable disaster recovery solutions.
Local special circumstances: In Ghana, the Disaster Recovery as a Service (DRaaS) market within the Public Cloud sector is influenced by a combination of geographical and regulatory factors. The country’s vulnerability to environmental hazards like floods and droughts underscores the need for robust disaster recovery solutions. Additionally, local regulations emphasize data protection and compliance, pushing organizations to seek scalable DRaaS options that align with these mandates. The cultural shift towards digital transformation, spurred by remote work trends, further enhances the demand for innovative and flexible recovery strategies, driving growth in the market.
Underlying macroeconomic factors: The Disaster Recovery as a Service (DRaaS) market within the Public Cloud sector in Ghana is shaped by several macroeconomic factors, including national economic stability, foreign investment, and technological advancements. As Ghana's economy continues to show resilience and growth, increased public and private sector spending on IT infrastructure enhances the adoption of DRaaS solutions. Furthermore, global trends towards digitalization and cloud computing, coupled with local incentives for technology investments, bolster market growth. The ongoing emphasis on compliance with international data protection standards also drives organizations to prioritize scalable disaster recovery options, ensuring operational continuity amidst economic fluctuations.
Data coverage:
The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).Modeling approach / Market size:
The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.Forecasts:
We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.
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