Platform as a Service - Central & Western Europe

Revenue in the Platform as a Service market is projected to reach US$26.57bn in 2024.
0.0 dominates the market with a projected market volume of 0.0 in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.74%, resulting in a market volume of US$60.11bn by 2029.
In global comparison, most revenue will be generated United States (US$91.02bn in 2024).

Definition:

Platform as a Service (PaaS) refers to the type of public cloud service that provides a ready-to-use platform and environment for developers to build, deploy, and manage applications. PaaS offers tools, frameworks, and services that streamline the development process, thus eliminating the need to manage the underlying infrastructure. It allows developers to focus on the tasks of writing code and creating applications without worrying about server setup or maintenance. The PaaS market includes the companies that provide these types of public cloud resources and services to individuals, businesses, and organizations. A typical example of this type of service is Google App Engine.

Additional Information:

The Platform as a Service (PaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the PaaS market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (App Engine), and IBM (Cloud).

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Application development, such as Microsoft Azure App Service, Google App Engine, and AWS Elastic Beanstalk
Debugging processes, such as Microsoft Azure Monitor and AWS X-Ray
Testing, such as Google Cloud Flood, Distributed Load Testing on AWS, and Microsoft Azure Load Testing
Deployment tools, such as Microsoft Azure Deployment Environments and AWS CodeDeploy

Infrastructure-as-a-Service (IaaS), such as Amazon Elastic Compute Cloud (EC2), Azure IaaS, Google Compute Engine (GCE), Alibaba Cloud ECS, and Oracle Cloud Infrastructure
Software-as-a-Service (SaaS), such as Microsoft 365, Salesforce, Google Workspace, and Zoom
Business-Process-as-a-Service (BPaaS), such as payroll management and accounting solutions via ADP Workforce Now, Intuit QuickBooks Online, Workday, and Oracle NetSuite

The Platform as a Service Market in Central & Western Europe is experiencing elevated growth, driven by factors such as increasing demand for digital solutions, growing awareness of health issues, and the convenience of online services. This trend is influenced by the region's high adoption of public cloud technology and the push for more efficient and cost-effective healthcare solutions.

Customer preferences: As the Platform as a Service Market within the Public Cloud Market continues to expand in Central & Western Europe, there has been a noticeable shift towards the adoption of cloud-based collaboration tools. With remote work becoming more prominent, companies are investing in these tools to facilitate efficient communication and collaboration among their employees. This trend is also influenced by the growing preference for flexible work arrangements and the need for seamless virtual teamwork. Additionally, the rise of digital nomads and the gig economy has also contributed to the demand for these cloud-based solutions.

Trends in the market: In Central & Western Europe, the Platform as a Service market within the Public Cloud market is experiencing a surge in demand for application modernization and digital transformation solutions. This trend is driven by the increasing adoption of cloud-based technologies by businesses, as well as the need for agility and scalability in the face of rapidly evolving market conditions. As a result, there is a growing focus on developing and offering PaaS solutions that cater to specific industries and use cases, such as healthcare, financial services, and retail. This trajectory is significant as it highlights the shift towards cloud-native development and the potential for PaaS to become a key driver of digital transformation in these industries. Industry stakeholders must stay abreast of these trends and invest in innovative PaaS offerings to stay competitive in the market.

Local special circumstances: In Central & Western Europe, the Platform as a Service market within the Public Cloud Market is heavily influenced by the region's strong focus on data privacy and security. This has led to the development of strict regulations, such as the General Data Protection Regulation (GDPR), which have shaped the market and affected the adoption of PaaS solutions. Additionally, the region's diverse languages and cultures also play a role in shaping the PaaS market, as providers must cater to the needs of different countries and their unique business practices. Furthermore, the region's strong tech infrastructure and highly skilled workforce also contribute to the growth of the PaaS market in Central & Western Europe.

Underlying macroeconomic factors: The growth of the Platform as a Service Market within the Public Cloud Market is also influenced by macroeconomic factors such as technological advancements, government support, and investment in digital infrastructure. Countries with strong government support for digital initiatives and investments in technology infrastructure are experiencing faster market growth compared to regions with limited government support and outdated technology infrastructure. Additionally, the increasing demand for cost-effective and scalable cloud solutions is driving the adoption of Platform as a Service across various industries, leading to market growth in the region.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.