Platform as a Service - Central & Western Europe

Central & Western Europe

Revenue in the Platform as a Service market is projected to reach US$26.57bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.74%, resulting in a market volume of US$60.11bn by 2029.
The average spend per employee in the Platform as a Service market is projected to reach US$153.30 in 2024.
In global comparison, most revenue will be generated in the United States (US$91,020.00m in 2024).

Key regions: United States, Italy, Australia, Netherlands, Japan

Market

Region

Region comparison

Currency

Analyst Opinion

The Platform as a Service market in Central & Western Europe is experiencing significant growth and development.

Customer preferences: Customers in Central & Western Europe are increasingly adopting Platform as a Service (PaaS) solutions due to their numerous advantages. PaaS offers a cost-effective and scalable solution for businesses, allowing them to focus on their core competencies while leaving the infrastructure and software management to the service provider. Additionally, PaaS enables faster application development and deployment, reducing time-to-market and increasing agility. These benefits have led to a growing demand for PaaS solutions across industries in Central & Western Europe.

Trends in the market: One of the key trends in the PaaS market in Central & Western Europe is the adoption of cloud-native technologies. Organizations are increasingly leveraging cloud-native platforms to develop and deploy applications, taking advantage of the scalability, flexibility, and resilience offered by these platforms. This trend is driven by the need for organizations to modernize their IT infrastructure and keep up with the rapidly evolving technology landscape. Cloud-native PaaS solutions enable organizations to build and deploy applications that are optimized for the cloud, resulting in improved performance and cost-efficiency. Another trend in the PaaS market is the growing popularity of multi-cloud and hybrid cloud strategies. Organizations are adopting a combination of public and private cloud platforms to meet their specific requirements. This approach allows organizations to leverage the benefits of different cloud environments, such as the scalability and cost-effectiveness of public clouds and the security and control of private clouds. PaaS providers in Central & Western Europe are offering solutions that support multi-cloud and hybrid cloud deployments, enabling organizations to seamlessly integrate and manage their applications across different cloud platforms.

Local special circumstances: Central & Western Europe has a highly developed IT infrastructure, with advanced connectivity and a skilled workforce. This provides a conducive environment for the adoption of PaaS solutions. Additionally, the region has a large number of small and medium-sized enterprises (SMEs) that are increasingly embracing digital transformation. These SMEs are turning to PaaS solutions to streamline their operations, improve efficiency, and enhance customer experience. The presence of a strong startup ecosystem in Central & Western Europe also contributes to the growth of the PaaS market, as startups often rely on PaaS solutions to quickly develop and deploy their applications.

Underlying macroeconomic factors: The strong economic growth in Central & Western Europe, coupled with favorable government policies and initiatives, is driving the adoption of PaaS solutions. Organizations are investing in digital transformation to stay competitive in the global market, and PaaS is a critical enabler of this transformation. Additionally, the increasing awareness and understanding of the benefits of cloud computing and PaaS among businesses in the region is fueling market growth. The availability of reliable and secure cloud infrastructure, along with data protection regulations such as the General Data Protection Regulation (GDPR), further support the adoption of PaaS solutions in Central & Western Europe.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.