Desktop as a Service - Central & Western Europe

Central & Western Europe

In Central & Western Europe, revenue in the Desktop as a Service market is projected to reach US$591.60m in 2025.
This revenue is expected to show an annual growth rate (CAGR 2025-2029) of 13.78%, resulting in a market volume of US$991.60m by 2029.
The average spend per employee in the Desktop as a Service market in this region is projected to reach US$3.40 in 2025.
In a global context, the majority of revenue will be generated the United States, which is expected to reach US$2,460.00m in 2025.
As organizations in Germany increasingly prioritize remote work, the demand for Desktop as a Service in the Public Cloud is rapidly evolving.

Key regions: United Kingdom, Italy, Japan, United States, Canada

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Analyst Opinion

The Desktop as a Service market within the Public Cloud sector in Central & Western Europe is experiencing considerable growth, fueled by the rise of remote work, increasing demand for flexible IT solutions, and enhanced security features offered by cloud providers.

Customer preferences: Users are increasingly prioritizing seamless access to applications and data across devices, propelling the demand for Desktop as a Service solutions. This trend is particularly evident among younger professionals who value flexibility and work-life balance, often favoring hybrid work arrangements. Additionally, the emphasis on data security is reshaping consumer preferences, as organizations seek robust solutions to protect sensitive information. The rise of digital nomadism is further driving interest in scalable, cloud-based desktop solutions that support diverse working environments.

Trends in the market: In Central and Western Europe, the Desktop as a Service (DaaS) market is experiencing a surge as organizations increasingly adopt cloud-based solutions to enhance remote work capabilities. Flexibility in accessing applications and data from any device is becoming paramount, particularly among younger professionals who prefer hybrid work models. Moreover, the heightened focus on data security is prompting businesses to invest in reliable DaaS solutions that safeguard sensitive information. This trend is also fostering the rise of digital nomadism, compelling service providers to innovate scalable offerings that cater to diverse work environments, thereby reshaping competitive dynamics in the industry.

Local special circumstances: In Central and Western Europe, the Desktop as a Service (DaaS) market is thriving, driven by stringent data protection regulations like GDPR that compel organizations to prioritize secure cloud solutions. Cultural emphasis on work-life balance and flexible working arrangements is fostering a demand for remote access to applications. Additionally, diverse geographical landscapes necessitate scalable DaaS offerings, as companies adapt to varying infrastructure capabilities across urban and rural areas. This unique blend of regulatory and cultural factors is reshaping competitive strategies in the DaaS sector.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market in Central and Western Europe is significantly influenced by macroeconomic factors such as robust digital transformation initiatives, public investment in cloud infrastructure, and shifting workforce dynamics. Favorable fiscal policies promoting technology adoption are enhancing market growth, while ongoing global economic trends, such as increased remote working and the rise of the gig economy, further boost demand for flexible DaaS solutions. Additionally, national economic health, characterized by stable GDP growth and low unemployment rates, supports organizational investments in secure, scalable cloud services that cater to evolving business needs.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.