Desktop as a Service - Central & Western Europe

Revenue in the Desktop as a Service market is projected to reach US$483.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 15.43%, resulting in a market volume of US$991.60m by 2029.
The average spend per employee in the Desktop as a Service market is projected to reach US$2.79 in 2024.
In global comparison, most revenue will be generated United States (US$2.04bn in 2024).

Definition:

Desktop as a Service (DaaS) refers to the type of public cloud service that provides virtual desktop environments and is accessible from any device with an internet connection. It is a cloud solution that virtualizes the desktop experience, thus providing convenience, mobility, and ease of management while freeing the users from the constraints of traditional hardware-based computing. A typical example of this type of service is VMware Horizon Cloud.

Additional Information:

The Desktop as a Service (DaaS) market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players in the DaaS market include companies such as VM Ware (Horizon Cloud), Dell Technologies cloud, and Nutanix Frame.

For more information on the data displayed, use the info button right next to the boxes.

Virtual desktop services for remote work, such as Amazon WorkSpaces and Zoho Workplace
Virtual desktop infrastructure (VDI), such as VMware Horizon Cloud and Citrix Virtual Apps and Desktops
Virtual desktop services for graphics-intensive applications, such as Teradici cloud access software and NVIDIA Virtual GPU (vGPU)
Virtual desktop services for other use cases, eg, specific industry applications and secure and compliant solutions, such as HPE GreenLake VDI and Dizzion DaaS

Private cloud services, such as IBM Cloud Private, Microsoft Azure Stack HCI, and VMware vCloud Suite
Physical data centers, such as Dell PowerEdge Servers, Lenovo Think System Servers, and HPE ProLiant Servers

The Desktop as a Service market within the Public Cloud sector in Central & Western Europe is experiencing considerable growth, fueled by the rise of remote work, increasing demand for flexible IT solutions, and enhanced security features offered by cloud providers.

Customer preferences: Users are increasingly prioritizing seamless access to applications and data across devices, propelling the demand for Desktop as a Service solutions. This trend is particularly evident among younger professionals who value flexibility and work-life balance, often favoring hybrid work arrangements. Additionally, the emphasis on data security is reshaping consumer preferences, as organizations seek robust solutions to protect sensitive information. The rise of digital nomadism is further driving interest in scalable, cloud-based desktop solutions that support diverse working environments.

Trends in the market: In Central and Western Europe, the Desktop as a Service (DaaS) market is experiencing a surge as organizations increasingly adopt cloud-based solutions to enhance remote work capabilities. Flexibility in accessing applications and data from any device is becoming paramount, particularly among younger professionals who prefer hybrid work models. Moreover, the heightened focus on data security is prompting businesses to invest in reliable DaaS solutions that safeguard sensitive information. This trend is also fostering the rise of digital nomadism, compelling service providers to innovate scalable offerings that cater to diverse work environments, thereby reshaping competitive dynamics in the industry.

Local special circumstances: In Central and Western Europe, the Desktop as a Service (DaaS) market is thriving, driven by stringent data protection regulations like GDPR that compel organizations to prioritize secure cloud solutions. Cultural emphasis on work-life balance and flexible working arrangements is fostering a demand for remote access to applications. Additionally, diverse geographical landscapes necessitate scalable DaaS offerings, as companies adapt to varying infrastructure capabilities across urban and rural areas. This unique blend of regulatory and cultural factors is reshaping competitive strategies in the DaaS sector.

Underlying macroeconomic factors: The Desktop as a Service (DaaS) market in Central and Western Europe is significantly influenced by macroeconomic factors such as robust digital transformation initiatives, public investment in cloud infrastructure, and shifting workforce dynamics. Favorable fiscal policies promoting technology adoption are enhancing market growth, while ongoing global economic trends, such as increased remote working and the rise of the gig economy, further boost demand for flexible DaaS solutions. Additionally, national economic health, characterized by stable GDP growth and low unemployment rates, supports organizational investments in secure, scalable cloud services that cater to evolving business needs.

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP and level of telecommunications infrastructure.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Together with platform as a service (PaaS) and infrastructure as a service (IaaS), software as a service (SaaS) is one of the three primary tiers of cloud computing. It allows businesses to redirect resources away from IT hardware, software, and personnel expenses, and towards other business needs. Currently, the most prominent companies in the SaaS market are Microsoft, Salesforce, Oracle, SAP, and Google.