Public Cloud

ASEAN

Highlights

Revenue in the Public Cloud market is projected to reach US$16.39bn in 2024.
Infrastructure as a Service dominates the market with a projected market volume of US$5.45bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 20.02%, resulting in a market volume of US$40.81bn by 2029.
In global comparison, most revenue will be generated United States (US$388.50bn in 2024).

Key regions:

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Public Cloud market in ASEAN is experiencing significant growth, driven by factors such as increasing adoption of digital technologies, rising awareness of cloud services, and the convenience offered by online platforms. This considerable growth is influenced by the various sub-markets within the industry, including Infrastructure, Platform, Software, Business Process, Desktop, and Disaster Recovery as a Service.

Customer preferences: The adoption of remote work and virtual collaboration tools has accelerated in the wake of the COVID-19 pandemic, leading to a growing demand for public cloud solutions. This trend is further driven by the increasing digitalization of businesses and the need for flexible and scalable IT infrastructure. Additionally, as more companies embrace cloud computing, the public cloud market is witnessing a shift towards multi-cloud strategies, highlighting the importance of cloud interoperability and management.

Trends in the market: In ASEAN, the Public Cloud Market is experiencing a trend towards increased adoption of hybrid cloud solutions. This is driven by the need for businesses to balance cost savings with data security and compliance. Additionally, there is a growing demand for cloud-based disaster recovery and backup services. These trends are significant as they showcase the shift towards a more flexible and scalable approach to IT infrastructure. Industry stakeholders must adapt to this trend by offering customizable and secure hybrid cloud solutions to meet the evolving needs of businesses in the region. Failure to do so could result in losing market share to competitors who are able to provide these services.

Local special circumstances: In ASEAN, the Public Cloud Market is experiencing significant growth due to the region's increasing adoption of digital technologies and the rise of start-ups. The market is also driven by government initiatives to promote digital transformation and support the growth of local businesses. Additionally, the diversity of language and culture in ASEAN countries presents a unique challenge for cloud providers, who must tailor their services to meet the specific needs of each market. Furthermore, regulatory differences among ASEAN countries can impact the adoption of public cloud services, with some countries having stricter data privacy laws than others. These factors play a crucial role in shaping the dynamics of the Public Cloud Market in ASEAN.

Underlying macroeconomic factors: The Public Cloud Market in ASEAN is heavily impacted by macroeconomic factors such as government policies and economic stability. Countries with strong government support for digital transformation and investment in cloud infrastructure are experiencing faster market growth compared to regions with limited government funding and regulatory challenges. The increasing adoption of digital technologies and the rise of e-commerce in the region are also driving the demand for public cloud services. Furthermore, the growing digital economy and the increasing use of smartphones and other connected devices are creating a favorable environment for the expansion of the public cloud market in ASEAN.

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.