Web Hosting - Australia & Oceania

Revenue in the Web Hosting market is projected to reach US$4.20bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 17.68%, resulting in a market volume of US$9.49bn by 2029.
The average Spend per Employee in the Web Hosting market is projected to reach US$197.70 in 2024.
In global comparison, most revenue will be generated United States (US$58.30bn in 2024).

Definition :
The Web Hosting market includes all types of internet hosting services that allow companies or individuals to provide access to their web page via the World Wide Web. Services such as shared hosting, dedicated hosting, virtual private server hosting, and internet connectivity are provided on a server that is owned or leased by the client. Web hosts can also provide physical space that the server occupies and manages, which is also referred to as colocation hosting. Other managed services such as managed infrastructures and managed data centers are excluded from this analysis.

Additional Information:

The Web Hosting market comprises revenues, revenue change, average spend per employee, and a list of the key players in the market and their consolidated revenues. Market values represent revenues that are generated by primary vendors either directly or through distribution channels at the manufacturer price level (excluding VAT). Reported market revenues include spending by enterprises (B2B) and governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed. Key players in the market include Amazon Web Services, Google, and GoDaddy.

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Shared hosting, such as HostGator, GoDaddy, and DreamHost
Dedicated hosting, such as SiteGround, InMotion Hosting, and Hostwinds
Virtual private server hosting, such as Liquid Web and OVHcloud
Colocation hosting, such as Equinix, Cologix, and Digital Realty

Website development, such as Squarespace, Wordpress, and Shopify
Search engine optimization, such as Searchmetrics, BrightEdge, and HubSpot
Content creation, such as ClearVoice, Upwork, and Contently

The Web Hosting market in Australia & Oceania has been experiencing steady growth in recent years.

Customer preferences: Customers in Australia & Oceania prefer web hosting providers that offer reliable and secure services at affordable prices. They also value providers that offer excellent customer support and easy-to-use interfaces. Additionally, there is a growing demand for environmentally-friendly hosting services in the region.

Trends in the market: One of the key trends in the Australian web hosting market is the increasing adoption of cloud hosting services. This trend is driven by the growing demand for scalable and flexible hosting solutions. Another trend is the rise of local web hosting providers that cater specifically to the needs of Australian businesses. These providers offer customized solutions that are tailored to the unique requirements of local businesses.

Local special circumstances: Australia & Oceania is a geographically dispersed region, with many small and remote communities. This presents a unique challenge for web hosting providers, as they need to ensure that their services are accessible and reliable in these areas. Additionally, the region has a diverse population, with many different languages and cultural traditions. Web hosting providers need to be sensitive to these differences and tailor their services accordingly.

Underlying macroeconomic factors: The Australian economy has been growing steadily in recent years, driven by strong consumer spending and a robust services sector. This has created a favorable environment for web hosting providers, as businesses are investing in their online presence to capitalize on the growing digital economy. Additionally, the region has a highly skilled workforce and a strong education system, which has helped to drive innovation and entrepreneurship in the tech sector.

Data coverage:

The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.

Modeling approach / Market size:

Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Technology market, in a PDF format.

Unseen yet omnipresent, Information Technology (IT) services are the invisible gears driving modern organizations. These services support business operations and digital transformation through outsourcing, managed services, security, data management, and cloud computing. By leveraging these services, companies enhance efficiency, reduce costs, and gain competitive advantages in a digital marketplace. Prominent cloud providers worldwide include Amazon Web Services, Microsoft Azure, Google Cloud, and Alibaba Cloud. In the managed services sector, Oracle, Accenture, and IBM are among the largest providers globally.