The demand for application outsourcing services in Australia & Oceania has been steadily increasing in recent years.
Customer preferences: Customers in Australia & Oceania prefer application outsourcing services that offer cost-effective solutions without compromising on quality. They also value service providers that can offer customized solutions that cater to their specific needs.
Trends in the market: One trend in the Australian market is the increasing adoption of cloud-based solutions. This has led to a rise in demand for application outsourcing services that can help businesses migrate their applications to the cloud. Another trend is the growing popularity of mobile applications, which has led to an increased demand for mobile application development and maintenance services. In New Zealand, there has been a shift towards nearshoring and onshoring, with businesses looking to work with local service providers to reduce costs and improve communication.
Local special circumstances: Australia & Oceania is a diverse region with varying levels of technological development and infrastructure. This means that there are significant differences in the demand for application outsourcing services across different countries and industries. For example, countries with more developed economies such as Australia and New Zealand have a higher demand for application outsourcing services than smaller Pacific Island nations. Additionally, the region's geographic isolation can make it more challenging for businesses to find qualified service providers.
Underlying macroeconomic factors: The growth of the application outsourcing market in Australia & Oceania can be attributed to several macroeconomic factors. Firstly, the region's strong economic growth has led to an increase in demand for technology services. Secondly, the rise of digital transformation initiatives has led to a greater need for application development and maintenance services. Finally, the region's proximity to Asia has made it an attractive destination for businesses looking to outsource their IT services.
Data coverage:
The data encompasses B2G, B2B, and B2C enterprises. Figures are based on enterprises' technology spending on products, consulting, and outsourcing services.Modeling approach / Market size:
Market sizes are determined through a combined top-down and bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of key players in the industry, Statista's primary research and surveys, and IT associations. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and telecommunication. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing method is used based on the market data characteristics. The main drivers are the GDP and its sector composition, internet penetration, the level of digitization, and the attitude toward IT security.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.
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