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Smartphones - Austria

Austria
  • Revenue in the Smartphones market is projected to reach US$1.35bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 0.97%, resulting in a market volume of US$1.40bn by 2028.
  • In global comparison, most revenue will be generated China (US$106bn in 2024).

Definition:

Smartphones are mobile devices that combine the functionality of a computer with the ability to make phone calls. It typically features a touchscreen display, a camera, internet connectivity, and a range of other features, such as GPS navigation, music playback, and the ability to run apps (short for applications). Smartphones run on operating systems like Android, iOS, and Windows, and offer a range of apps for productivity, games, social media, and entertainment. Some smartphones also have the ability to connect to other devices, such as laptops, tablets, and wearable devices, to share data and perform other tasks.

Additional Information:

The market comprises revenue and revenue change. Figures are generated through both online and offline sales channels and include spending by consumers (B2C) and enterprises (B2B). Key players in the market are companies like Apple, Samsung, Xiaomi, and Huawei. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, please use the info button right next to the boxes.

In-Scope

  • Mobile phones with advanced operating systems such as iOS or Android, such as Apple iPhone 13 and OnePlus 9 Pro
  • 5G phones, such as Apple iPhone 13 Pro and Huawei P40 5G

Out-Of-Scope

  • Feature phones, such as Nokia 2720 Flip and LG Exalt LTE
  • Tablets and other larger devices with SIM card slots, such as Apple iPad and Samsung Galaxy Tab
  • Smartphone accessories sold separately (e.g., phone chargers, earphones), such as Apple AirPods and Bose QuietComfort Earbuds
Phones: market data & analysis - Cover

Market Insights report

Phones: market data & analysis

Study Details

    Revenue

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    Smartphones are the defining topic of the overall Phones market. While the difference between industrialized and developing countries is less pronounced compared to other markets (e.g., Software), other influences play an important role. For instance, cultural factors are decisive. Thus, the popularity of “Bring Your Own Device” policies affects the sales of smartphones and other equipment. Like other IT markets the Phones segments are also driven by innovations. Especially the 5G adoption will force new market developments, as devices have to be adjusted due to the new communication technology.

    Global Comparison

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.

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