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Laptops - Austria

Austria
  • Revenue in the Laptops market is projected to reach US$398.30m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of -1.64%, resulting in a market volume of US$372.80m by 2028.
  • In global comparison, most revenue will be generated China (US$23.38bn in 2024).

Definition:

Laptops are portable computers that are designed for use on the go. They feature a built-in screen, keyboard, and touchpad or mouse, and are powered by a rechargeable battery. Laptops are versatile computing devices that offer a range of features, including web browsing, email, document creation, gaming, and multimedia playback. They are available in a variety of sizes and specifications to suit different needs and budgets, with some models designed for business use and others for personal use. Laptops can be more powerful than tablets or smartphones, making them a popular choice for those who need a more capable computer that can handle more demanding tasks.

Additional Information:

The market comprises revenue, revenue change, and brand shares. Figures are generated through both online and offline sales channels and include spending by consumers (B2C) and enterprises (B2B). Key players in the market are companies like Apple, HP, Dell, Lenovo, and ASUS. These companies are leaders in their respective segments and are known for their innovative products, brand reputation, and extensive distribution networks. For more information on the data displayed, please use the info button right next to the boxes.

In-Scope

  • Notebooks, such as Apple MacBook Pro and Dell XPS 13
  • Hybrids (2-in-1 convertible laptops), such as Microsoft Surface Pro 7 and Lenovo Yoga C940
  • Business laptops, such as Lenovo ThinkPad X1 Carbon and HP EliteBook x360

Out-Of-Scope

  • Handheld gaming consoles, such as Nintendo Switch and PlayStation Vita
  • Smartphones, such as Apple iPhone 13 and Samsung Galaxy S21 series
  • Tablets, such as Samsung Galaxy Tab S7 and Microsoft Surface Pro 7
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Devices - Market data analysis & forecasts

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    Revenue

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Notes: Data shown is using current exchange rates. Data shown does not yet reflect market impacts of Russia-Ukraine war, we are currently working on an update.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Key Players

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Analyst Opinion

    The trend to use mobile devices to establish a higher flexibility is shaping the PC market in business and private environments. This development is especially forced in during the impact of COVID-19, when working from home is daily business for many people. Companies will adapt to home office policies more and more. Therefore, they invest in new, often mobile, equipment which drives the market and especially innovative mobile products. Nevertheless, the laptop market in particular is benefiting from this trend.

    Global Comparison

    Notes: Data shown is using current exchange rates. Data shown reflects market impacts of Russia-Ukraine war.

    Most recent update: Mar 2024

    Source: Statista Market Insights

    Methodology

    Data coverage: The data includes business spending (B2B), consumer spending (B2C), and government spending (B2G). The revenue is allocated to the country in which the money is spent at the manufacturer price level (excluding VAT). Modeling approach: Modeling is carried out by implementing a top-down approach with a bottom-up validation. By applying advanced statistical methods, forecasts are made based on historical developments, current trends, and key market indicators. The main drivers are the GDP, the level of digitization, and consumer attitudes toward device usage (e.g., “bring-your-own-device culture:” the use of personal devices for work purposes). The data is modeled in USD using current exchange rates; for the conversion of data from/into local currencies, real exchange rates are used. Further information: Updates are made twice a year if market dynamics change. COVID-19 is considered using country-specific factors.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Sep 2024

    Source: Statista Market Insights

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    Computer components - statistics & facts

    A computer has several key features including a central processing unit (CPU), graphics processing unit (GPU), memory, and storage. Just like organs have specific roles in the body, each component in a computer has a unique function. The CPU is like the brain, directing operations, while the GPU is like the eyes, processing visual information. Beyond this, short-term memory helps store data that the CPU needs to access quickly, while storage acts as the computer’s long-term memory, holding files and programs for extended periods. With the optimum combination of components, computers are becoming ever more powerful and efficient.
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    730.1bn USD
    PC shipments 2023
    241.9m units
    PC shipment growth 2023
    -14.8%

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