Market Insights Mobility Travel & Tourism

Camping - Southern Europe

Southern Europe

Southern Europe is expected to see a significant growth in the Camping market as revenue is projected to reach US$1.25bn by 2024, with an annual growth rate (CAGR 2024-2029) of 3.99%.
This growth is expected to result in a market volume of US$1.52bn by 2029.
By 2029, the number of users in the Camping market is projected to amount to 5.08m users.
With a user penetration of 1.9% in 2024, this is expected to increase to 2.1% by 2029.
The average revenue per user (ARPU) is expected to be US$280.00.
Online sales are expected to generate 69% of the total revenue in the Camping market by 2029.
It is noteworthy that United States is expected to generate the highest revenue in the Camping market, with US$25,810m in 2024, in global comparison.
In Southern Europe, camping in Italy is popular among families, while Spain's campsites offer stunning coastal views.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

Market

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Analyst Opinion

The Camping market in Southern Europe has been experiencing a notable surge in popularity in recent years, with more people opting for outdoor adventures and nature-based vacations.

Customer preferences: Customers in Southern Europe are increasingly seeking unique and authentic experiences, driving the demand for camping trips. Many individuals are looking to disconnect from their busy lives and connect with nature, making camping an attractive option. Additionally, the rise of eco-tourism and sustainable travel practices has also contributed to the growth of the camping market in the region.

Trends in the market: In countries like Italy and Spain, there is a growing trend towards luxury camping, also known as "glamping. " This trend caters to customers who want to experience the outdoors without sacrificing comfort and convenience. Glamping sites in Southern Europe often offer upscale amenities such as luxury tents, gourmet dining options, and spa facilities, attracting a more upscale clientele.

Local special circumstances: Southern Europe benefits from a diverse natural landscape, including beautiful coastlines, picturesque mountains, and lush forests, making it an ideal destination for camping enthusiasts. The region's mild climate and abundance of sunshine also make it a popular choice for outdoor activities throughout the year. Additionally, many countries in Southern Europe have established well-maintained camping grounds and facilities, providing a safe and comfortable environment for campers.

Underlying macroeconomic factors: The economic recovery in Southern Europe following the global financial crisis has had a positive impact on the camping market. As disposable incomes have increased and consumer confidence has grown, more people are willing to invest in travel experiences such as camping trips. Additionally, the region's strong tourism industry and infrastructure development have made it easier for visitors to access camping sites and explore the natural beauty of Southern Europe.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.